The best logo designers in the game

The biggest brands have staying power. As if by magic, they become a part of our lives, and nothing speaks to this magical ubiquity quite like an instantly recognisable logo: McDonald’s Golden Arches, Nike’s tick, Apple’s proverbial bitten fruit. At ICON, we’ve worked with enough premier clients to know that a well-designed logo plays a vital role in conjuring up the aura which surrounds a recognisable brand.

The process of fine-tuning a logo is complex and many sided; it’s about creating an attractive, appealing image, but one that’s consistent with your broader image, values and – crucially – the product or services which your company trades in. We have picked out eight of the best agencies and consultancies to work with in London.

Cakebox Creative

With ten years of experience, the London based Cakebox Creative have worked with an array of small businesses, including Bosshog Barbers and Glamour Soufflé Cosmetics. They work to develop the brand identity of a company through crisp and simple logo design, boasting a portfolio that’s testament to their versatility.

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Creativity with no limits…⠀ ⠀ ■ Client: Alice Sushi Art ⠀ ■ Service: Logo Design ⠀ ⠀ ■ Web: | ⠀ ■ Email:⠀ ⠀ ⠀ #LogoDesign ⠀ #UKLogoDesigners ⠀ #BespokeLogoDesign⠀ #LogoDesign ⠀ #GraphicDesigner ⠀ #BrandIdentity

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Clinton Smith

Clinton Smith are a London-based design consultancy that specialise in logos. They have worked with hundreds of clients, including Saab, Tesco, and Castrol. From their work with Keats Community Library to Simat Properties, their designers have created logos that transmit a sense of a company’s identity and spirit.

Wolff Olins

One of the best in the logo design business, Wolff Olins’s branding work is instantly recognisable. Their handiwork is behind the sleek and modern brand identities of corporate giants such as Uber and Google, but they also produce work for an array of smaller clientele too.

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This October we hosted our New York Summit, How to be New. Now. Shout out to our speakers, guests and the WO team who helped make this day one for the books 👏 #newnow #brandsummit

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Interbrand is a global brand consultancy who offer logo design work as part of their services. This has included recent work for Mini Cooper, Sephora Cosmetics, and the highly successful redesign of Juventus football club. Giving you more than just a logo design, the company’s philosophy prioritises experiences, economics, and human truths. Their mission statement is to put the client at the centre of the project.

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A formerly niche player #ahm (Australian Health Management) rose to success by targeting the small-budget end of the market. Check out how our team redesigned ahm’s #identity utilizing a new simplified, bold concept, where nothing is superfluous. #work #rebrand #design

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Big Fish

You will be familiar with the logo design work of Big Fish. While they have worked on a wealth of projects, you will undoubtedly recognise their work for premium, widespread food brands such as Dorset Cereals, Gü, and Tyrell’s. The company ethos is that they work with clients that share their values – so take a look at their client list and, if you feel like it’s a match, then they could be one to contact.

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Cheers to change! @goodhemp

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Logo Motix

Based near Finsbury Circus, London, Logo Motix offer a competitive range of logo design packages. Hugely experienced, they have worked with international brands such as Nintendo, IBM, and Proctor & Gamble. They have a broad range of services, advertising logo design packages priced from £39 to £399. So, whether you are starting a small business from home or looking to take on the global giants, they will have something to offer you.


The world’s largest independently owned design studio, Pentagram brings together the best designers in the business. From their Notting Hill design studio in London, they offer logo design and rebranding opportunities that could be a good fit for your business. With recent eye-catching work for Maggie’s Centres and a crisp refresh of DK Books, they’ve got a strong track record in logo designs that are minimalist yet memorable.

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#EddieOpara and team have developed a new brand identity framework and editorial design for the @newrepublic, launching with the March issue on newsstands today. . The redesign pays homage to the liberal magazine's roots in the Progressive Era but adds a larger sense of the contemporary. TNR is incisive, progressive and authoritative, and the new identity restores these qualities to the visual brand. . The new nameplate is set in IKANSEEYOUALL, an experimental font by @swisstypefaces with sharp serifs and great craftsmanship. A new monogram replaces the magazine's founding logo of a colonial ship with a stylized rendering of the TNR acronym. . The team has also created a new design for the TNR website, launching in April. . Project team: @jackc0llins @xinleon @leojohnfield @stevenmerenda . #brandidentity #identitydesign #branding #logo #editorialdesign #typography #thenewrepublic

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Alchemist Studios

Working out of their Hackney offices, London, Alchemist Studios are well-placed to create a consistent and professional image for your company. Their portfolio demonstrates versatility, with sleek logo design work for Solertia Capital Advisors, Coriander Lime Kitchen, and Hacienda Landscapes. They offer a full logo design package for £750, for which they will draw up three different logos for you to choose from.

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What are the benefits of having an effective logo? Not only does it make you more memorable, and provides consistency, it portrays a professional image as well as bringing a return on investment: . . . #brand #branding #brandposition #rebrand #rebranding #logo #logodesign #creative #creativeagency #london

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