Sustainable fashion at sustainable prices

The sustainable fashion movement is taking off. Every month we hear about new brands creating lines of eco clothing, with ethical practice built into their business model. But for lots of consumers, even if they support the ethos of sustainability, the decision of what to wear (and what to buy) comes down to affordability – and some of these brands can be pricey. But sustainable fashion doesn’t have to break the bank. We’ve rounded up 10 amazing eco-fashion brands that are good for the planet (and your bank balance).


After working for a high street brand and becoming disillusioned with the values of fast fashion (cheaper, worse quality, exploiting factory workers), designer Snow set up her own clothing brand which focuses on taking time and creating clothing that lasts using all natural fabrics, made by two fairtrade women’s co-operative factories in India. Usually quality comes at a price, but Bibico’s items are affordable especially when you consider that the timeless styles could last for a decade. For example, the Grace Swing Sleveless Dress, epitomising a feminine glamour that never goes out of fashion, is currently on sale at £69.

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3 days only. 20% off summer dresses with code: sunshine20⠀ Ends Sunday at midnight.⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ #sustainablefashion #ethicalclothing #ecofashion #organicclothing #naturalclothing #organiccotton #organicclothes #ethicalclothes #fairtradeclothes #shoporganic #mindfulclothing #shopethical #ethicalfashion #organicfashion #ethicalbusiness #ecobusiness #organicbusiness #sustainablebusiness #sustainablefashion #sustainablebrand #fashionsdirtysecrets #slowfashion #bibico_clothing #trending #ss19 #summerdresses

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Started in the 1990s by William and Gabriela Lana, Greenfibres was part of the early wave of ethical clothing companies in the UK. They are still a small team based out of their shop in Totnes and encourage visits. “No clever product write-up (and we’re still working on those!) can substitute the feel and smell of an organic wool blanket or organic cotton nightie,” they say. The clothing is simple but appealing, such as the organic cotton unisex hoody (£43).

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“Men’s ethical clothing can be a little trickier to track down than their female counterparts, but there are still lots of great shops and companies out there catering to the ethical man.” • Thank you so much to @moralfibresblog for including Greenfibres on your list of ‘Men’s Ethical Clothing Companies’ 💚 • If you didn’t already know, we have an entire range of menswear, featuring lots of amazing organic pieces 👔 👕 👖 • [📸: our organic cotton hooded jacket] • #menswear #mensfashion #consciousconsumer #zerowaste #chooseorganic #changemakers #noplanetb #plasticfree #lowimpact #sustainable #zerowastelife #greenfibres #organic #ethical #eco #green #future #environment #totnes

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Know the Origin

Founder Charlotte set Know the Origin up in 2015 with transparency as the guiding principle. The brand offers handy basics like this stretchy black dress for £40. Often purchasing the basics is where sustainability standards can fall down, but not here. Know the Origin are serious about reducing the environmental impact of an item of clothing from start to finish. 

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Style with nothing to hide. Our online marketplace ensures you can buy from brands that are committed to 100% transparent production processes. ⁠⠀ ⁠⠀ @lymeterrace is a menswear brand dedicated to producing clothes in harmony with nature and was started by two friends, Andrew and Alex, in London’s Camden Town. Lyme Terrace only use certified organic, regenerated or recycled fibres for their garments in order to minimise the impact on the environment and the workers further up their supply chain.

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Madia and Matilda

Based in the Cotswolds, Madia and Matilda make their clothing in Britain by upcycling and reworking vintage clothing, using end-of-roll fabrics and recycled fabric waste. For example, this heavy linen skirt (£55) has been upcycled with a silk waistband. They also focus on natural fabrics that aren’t produced using harmful chemicals. 

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Must Haves! For AW19: Animal print – Joelle now in stock #autumn #Animalprint #madiamailda #blouse

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Mayamiko uses fabrics from textile markets in Malawi, working with a co-operative of women traders to source exclusive prints for a limited number of pieces. The clothing is then made in a solar-powered factory outside the capital Lilongwe. You’d think that the artisanal focus would impact the price of these items but their bright and beautiful dresses are affordable. For example, the Dalitso Maxi Wrap Dress (£69).

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Can’t wait for this weekend when the super inspiring, gorgeous, smart, talented @styleand.sustain will be taking over our Instagram in a bank holiday special! There’ll definitely be fashion tricks to discover, and maybe even a treat too 🙌🏽 So make sure you tune in on Saturday afternoon and keep your eyes peeled for gorgeous, fun and sustainable content from the wonderful Amma @styleand.sustain 💖💖

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Monkee Genes

Monkee Genes create ethical and eco-conscious jeans by scrutinising factories to ensure workers are paid a fair wage. Jeans come in skinny, slim and relaxed styles priced from £50-£80. For example the men’s slim fit in rinse wash (£60) is made from 98% organic cotton and 2% lycra, offering the chance to look good and feel good at the same time. 

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Life is a little easier when you're in your favourite jeans #LoveDenim #MonkeeGenes . . . . #FavouriteJeans #SummerSale #NewIn #OrganicFashion #EthicalFashion #Organic #Sustainable #SustainableFashion #ShopGreen #SlowFashion #CrueltyFree #BritishBrands #ShopGreen #ShopSmall #ShopOrganic

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Thanks to Noctu, sleeping is no excuse not to be sustainable fashion aware. They sell nightwear that is made from organic cotton by seamstresses in the UK. The Elio T’shirt (£28) is soft, lightweight and designed to give you a better night’s sleep – both because the lack of negative impact on the environment and the comfort of the material. 

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Sunday Best in our Elara nightie, in stock now. We have also just added a ‘Pre-order’ button on some of our best loved styles that we are busy making more of, which have previously been out of stock. Including our Aku Harems, Aysu & Elara nighties and Nova & Lyra t-shirts. . Watch this space for new colours and styles coming soon 👀. . Have a peaceful day 🕊 . . 📷 – @wisniovsky x . . #organic #cotton #nightwear #noctuorganic

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Po-Zu creates shoes from ethically sourced sustainable materials. They are against the throw-away culture of modern shoe production and make their shoes to last. For example, vegan high tops Butterfly Hi available for men and women currently on sale at £29 made from organic cotton and the company’s trademarked Foot-Mattress sole made from natural latex foam and coconut fibre. 

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WHITE VEGAN SNEAK . While vegan shoes can technically be made of anything that isn’t an animal by-product (or treated with one), we think it’s equally important to make sure vegan materials are also sustainably produced and don’t come at the cost of our planet) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What’s more, unlike leather shoes the Vegan Sneak is 100% solvent free, OEKO-TEX certified, antimicrobial (anti-odour), and machine washable; providing you with white sneakers with an exceptionally long life. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #plantbased #veganshoes #sustainablefashion 🌱🌱 #veganuk #whatveganswear #whatveganswearontheirfeet

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Thought (originally Braintree Clothing) was founded in Australia in 1995 and started with men’s shirts made from rammie (one of the oldest fabric crops in the world) and hemp. They came over to the UK in 2002 with a pop-up shop on Portobello Road and now can be found in stores all over the world. The collection’s focus is on classics that they hope will become reliable pillars of your wardrobe for years to come. For example, the Kerron Grandpa 100% certified organic cotton demin shirt (£49) is built to last with the company’s mantra: “wear me, love me, mend me, pass me on”. 

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Autumn Winter 19 • introducing the Brigitta Jumpsuit. This bamboo jersey fabric features an exclusive Thought print and is made to be comfortable yet flattering. Try it, we promise you'll fall in love 💙 (link in bio)

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At £25 for a t-shirt, THTC is not bargain-bin level prices, but affordable, decent quality and make an unusual style statement – see the King David (£25) Attenborough T. And as they are made of hemp they feel good on your skin and for the planet – the fabric is super soft and the crop can grow without pesticides or fertilizer so there are no nasty chemicals involved. 

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#PHOTOSHOOT “Time you enjoy wasting is not wasted time.” @SarahLamptey wearing #JustARide. Sarah is an absolute darling with a heart of 24 carat solid gold. A model, presenter and radio journalist, Sarah's part of the extended THTC family of 'The Hub', an artist commune and living space in Tottenham. Aside from looking utterly lovely in all her recent shoots for other organic clothing brands, Sarah's also the founder of an amazing project called @showerboxldn, providing a mobile showering and hygiene facility for homeless and vulnerable people in the center of #London. It's a project that all you peeps should follow and give some love to. 📸 📸@radskiphoto . . . . . #hempclothing #SarahLamptey #Showerbox #ethicalclothing #hemp #hempclothing

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Want to print on organic and eco cotton apparel? ICON Printing offer a range of organic cotton blanks for printing – get in touch with our team to find out more.