New British label, Casson, created by the London born fashion designer Hannah Casson, has recently teamed up with Icon Printing in the launch of her sleek new brand. The easy to wear clothing offers high quality with style and comfort.
Hannah Casson pays tribute to her home town by naming the clothes after London’s favourite pubs and also her local favourites too. She says “Pubs have been at the heart of London for centuries and have managed to stay at the forefront of contemporary British culture without ever going out of style. I want Casson to emulate that.” These names can be seen in the ‘Black’ and ‘Classic’ collections.
Icon Printing’s job was to print the logo onto a white vest top for Casson’s Prints collection. We used continental t-shirts for this. The brand’s icon which is featured on the top was designed by looking at bones and skeletons which were then simplified down to a minimal line drawing.
Casson’s collections are sleek and are available all year round with an easy to wear approach. The vibe of the label is that it’s strength is ultimately it’s simplicity.
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