The high end in hoody design

Almost everyone owns a hoodie. Whether it’s a crisp white, pristine Supreme piece hung in your wardrobe, or a baggy H&M basic that you throw on for the gym, you probably love wearing that hoody more than any other item of clothing.

Hoodies are the ultimate cosy wear, and, with the hood up, they give you the feeling that you’re protected from the world around you. If you’re thinking of creating custom merch for your business, then a sharply-designed hoodie could be the perfect way to associate your brand with that snug, comforting feeling. 

Here are some of the hottest (and most comfortable) designs around right now.


The Adidas Trefoil hoodie is an unbeatable classic, but if you’re looking for something sleeker, check out this Z.N.E 3-stripes model. The high neck and thumb holes add style, as well as helping to keep you warm when you’re exercising.

Isabel Marant

The high-end French brand has gone surfer-style with this logo sweatshirt. Its teal fabric looks artfully weather-worn, as if splashed by saltwater, and its chunky strings add to the casual feel – but the bold ‘Marant’ logo printed in black on its front spells out this hoodie’s luxury credentials.


Take a bite out of Gucci’s strawberry punnet with this cute graphic design. At £870, it might not be healthy for your bank balance, but it would keep you looking fit.


90s kids will love the Jordan Jumpman Classic, which features the iconic Michael Jordan jumping logo in bright, screen printed block colours. The vibrant purple shoestring tie at the neck is a super cool detail.


As well as designing your favourite comfy jeans, Madewell produces quality casualwear that will last through the seasons, including hoodies in a wide range of colours and fits. We like the feminine bubble-sleeve on this cropped sweatshirt.

Sweaty Betty

You can find hoodies fit for almost every sport at Sweaty Betty, and this cocoon-shaped crop would be particularly great for layering up after yoga. The scuba-style fabric makes it distinctive, too.


With Tokyo 2020 approaching, the designers at ASOS have drawn inspiration from the Olympic Games of the distant past. The illustration on the back of this hoodie depicts the discus throw, one of the only events to have carried through from the Ancient Olympic Games in Greece almost 3000 years ago to today’s games.

Juicy Couture

The Juicy Couture velour tracksuit became iconic in the early 2000s, when it was worn by Paris Hilton, Britney Spears, Mariah Carey and many more LA celebs, before falling dramatically out of fashion. The brand has now been brought up-to-date after an almost 20-year break, and we’re ready to pull on one of their candyfloss pink creations once again.

Want to create custom hoodies for your brand or business? ICON Printing offer fast turnaround printing on a range of garments, counting a number of clients ranging from such as WeWork to Boiler Room and the Tate. Get a quote in 2 minutes online.