Online resources for online marketeers
The British spend 24 hours on the internet per week. Everyone knows there’s a lot of opportunity to grow your brand online, but sometimes it feels like there’s more enthusiasm than sense in the world of digital marketing. How best to reach possible consumers?
There are several weapons in a good digital marketing armoury, including search engine optimisation, online advertising and email marketing. All of these avenues require planning, analysis, and strong content creation.
As if all that wasn’t enough to be thinking about, you’ve got to contend with the tech giants changing their algorithms and releasing updates. The ground supporting your marketing strategy is never stable.
That’s why we’ve compiled a list of the best digital marketing blogs on the internet, where the experts analyse trends, cut through the haze and help you build up your marketing strategy and stay ahead of the competition.
One of the biggest names in the digital marketing game, Moz Blog hones in on the specifics of SEO strategy, but remains accessible. Moz is particularly useful for their MozBar resource, step-by-step guides and keen attention to the shifting sands of SEO updates. moz.com
With separate sites for Asia, Europe and the Americas, The Drum has the world of marketing and media news covered, no matter where you are. They also publish a monthly print magazine and provide detailed case studies. thedrum.com
Social Media Today
No prizes for guessing what this site focuses on—time and again, Social Media Today are ahead of the curve covering changes to all the major social networks. Any marketing strategy which is social-first will find this an invaluable resource. socialmediatoday.com
For more expert guides on marketing, check out our posts on how t-shirts can help promote your brand, digital marketing for fashion, how streetwear brands generate hype and expert tips on how to start a street food business.
The breezy tone of this blog is accessible, but don’t think these guys aren’t serious. On their ‘Knowledge’ section, Digital Doughnut provide original reports about topics like email, automation and CMS, suitable for anyone looking to learn more about marketing. digitaldoughnut.com
Author Glen Allsopp has a reliably original take on the world of SEO and digital marketing, where he draws on his years of experience and does personal investigations into the services that you might want to use. His posts are engaging and deeply researched — Allsopp has earned the respect that the SEO world pays him. detailed.com
This is where things get technical: a detail-orientated breakdown of SEO marketing for those looking to get the most out of their campaigns. Their weekly posts offer specific tips on subjects like Google page ranking and creating evergreen content. ahrefs.com
This site offers a contemporary vision on media and marketing, with daily editorial and an honest look at the industry. Their podcasts and newsletter offer invaluable tips for budding marketers, and the site also hosts job offers. digiday.com
This blog by Avinash Kaushik focuses on the deep resource of Google Analytics, which can be amazingly useful if you get a proper grasp on it. Kaushik is a bestselling author, and here he offers how-to guides and tips to get Google Analytics working best for your business. kaushik.net/avniash
Content Marketing Institute
Everyone knows content is king, but what kind of content best suits your marketing strategy? This blog analyses industry trends and focuses on educating marketers with a range of events, research documents and eBooks available. contentmarketinginstitute.com
Social Media Examiner
Social marketers know that Facebook, Twitter, Youtube and Pinterest require different approaches. Social Media Examiner offers specialist tips that will help you plan your own social strategy and content calendars while making the most of the quirks in each platform. socialmediaexaminer.com
This slick blog covers the whole range of digital marketing and is a reliable source for the latest news developments in the industry. The biggest attractions are the specialist articles written by experts and the announcements of upcoming launches so you’re never surprised by new updates. marketingland.com
SEO expert Brian Dean runs this blog. He doesn’t post often, but when he does it’s a deep dive into search engine developments, with embedded case studies which are always refreshed and kept relevant. backlinko.com
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