The masters of embroidery

The embroidered jacket offers something out of the ordinary. This can be deployed in different ways: you can go for the subtle touch or for the big statement. They can be an everyday item that simply has an edge of something different, the custom embroidery offering a gentle nudge to attract the attention of those who see them. Or they can be a big and bold piece that shows off a distinctive design.

These different effects can be achieved through different forms: it could be neat and considered, such as a small, carefully positioned logo on the front, or it could be big and bold, with a colourful design spread across the back of the jacket. Or, as in some of our picks below, you can do both.

For those looking for inspiration when designing their own personalised jackets, we’ve gathered together some of our favourite examples of custom embroidered jackets, from fashion brands who have found awesome new ways to experiment with the technique.


This characterful example by Parisian brand Sandro uses embroidery to lend an organic, natural feel to complement the jacket’s combination of different fabrics. The design is big in size, but the colours used, and the pastoral images – of flowers, birds and stars – mean the effect is still understated.

Maison Kitsune

A simple, smart bomber jacket from Maison Kitsuné, the small embroidered logo – in classic position in the top left breast – is in the colours of the French tricolore, nodding to the clothing brand and record label’s base in France. The rest of the jacket is subdued, in navy and white, so all the attention is drawn to the logo’s flash of colour.


The earthy, organic look of this olive green jacket by US clothes brand Anthropologie is amplified by the use of embroidery, with leaves and foliage stitched in warm hues of orange and pink, giving the jacket a craft-y, homespun look. The finished effect has a unique look, but isn’t overly unorthodox or out of the usual.


A lot of elements come together for the typically outré style of this Haculla jacket, the New York brand who cite street art and streetwear as influences on their clothing. Day-glo, shell suit sleeves are paired with a denim body, making this one that would certainly attract a lot of attention. It’s worth noting the characterful effect they achieve with the embroidery across the back, too: the jagged logo almost blends with the denim, creating a distinctive effect. 

Zadig & Voltaire

In this example from Parisian brand Zadig & Voltaire, embroidery is used to add a punch of character to an otherwise traditional military-style jacket. The khaki colour and boxy design are familiar and recognisable, but at closer inspection, you can see a less conventional message stitched subtly above the left breast pocket, with a bright and bold badge stitched onto the arm.

Alexander McQueen

An exuberant splash of styles are in evidence on this Alexander McQueen jacket. Embroidery is used to imbue a sense of classic style, with the logo, stitched on the left breast, in tune with the workman-like style of the jacket. It creates a dramatic contrast with the print of the dragon on the back.


This Dior jacket is a prime example of two great ways you can use embroidery. On the front, the logo is stitched in muted black, to blend with the jacket, so it only reveals itself on closer inspection. On the back, big 3D puff embroidery in eye-catching pink has the exact opposite effect. A tour de force the different ways you can play with texture, size and placement.


Another great instance where the bold and the understated are combined. Maharishi’s soft styled cotton jacket features their logo simply embroidered on the left breast, but with a yellow, dramatic design of a dragon that sweeps across the back and part way across the front of the jacket.

Want to create your own custom embroidered jackets? ICON Printing offer fast turnaround printing and embroidery on a range of garments, counting a number of clients ranging from such as WeWork to Boiler Room and the Tate. Get a quote in 2 minutes online.