The finest in fitness

It’s become cooler than ever to take care of yourself, and as the wellness industry booms, so does our hunger for more and better fitness options. The number of gyms across the UK is soon predicted to surpass 7,000, according to this FT report, with around 10 million total members, and this growth shows no sign of slowing. The average gym membership hovers just under £50 a month, but many of us are happy to spend upwards of £200 a month for a more curated experience, especially in London.

As more and more people expect a highly specialised experience from their fitness experience, so they expect their clothes to be high performance too, whether that’s gym t-shirts, leggings or sports bras. People are hungry for quality athleisure, and this should be a big consideration if you run a fitness studio or a gym. (Head here for an in-depth read on selling athleisure online; and here to read how personalised gym wear could be a game-changer for your fitness brand.) Below we’ve rounded up some of our favourite examples of fashion gym wear that turns heads.

FLEX Chelsea

FLEX put their emphasis on optimising the body, rather than the kind of intense, high-octane regimens that other gyms offer. Accordingly, when working with ICON to design tees and sweaters for their business, they focused on quality materials and a pared back design. The overall effect makes a quiet but firm statement suited to the gym’s ethos.



Psycle promote exercise as a form of empowerment, and sell a full range of branded workout gear to accommodate different styles, fitness levels and body types. Tees, sports bras, leggings and tank tops are part of the core offering made with ICON. They also frequently collaborate with brands like Sweaty Betty and Lulu Lemon on limited edition capsule collections that always sell fast.

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Serving you new looks in the studio✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Limited edition @psyclelondon x @lululemonuk Shibori sets drop today at all studios. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #lululemon #psyclelondon

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1Rebel is from the high-intensity school of fitness, and its dedicated patrons are gamely referred to as the ‘1Rebel Army’ for all their perseverance. 1Rebel’s merchandise helps people proudly declare their allegiance, but also makes room to be playful – seasonal slogans and cheesy workout puns help foster a fun sense of camaraderie that makes it a little easier to put the work in.

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What our Rebel instructors get up to inbetween sessions…. 😳 💪🏼💪🏼 Come and play with us this week, don’t let that stress pile up. #StacksOnStacks #MakeTheGymYourPlayground

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Barber’s point of difference is that they offer bouldering as a key part of their training facility, and they have built a ‘functional fitness’ programme around the kind of precision strength training that bouldering is brilliant for. Their logo features an old-fashioned kind of strongman on a retro-feeling medallion, and their black merchandise is the perfect backdrop for the bold design.

BXR London

BXR are one of London’s best known boxing studios, and they have partnered with another big name in fitness for their merchandise. By collaborating with Under Armour to create their workout gear, BXR know they are offering a tried and tested quality product to their customers.

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ROOFTOP SEASON 💥🥊 #teambxr training at @55bakerstreet #london #rooftop #boxing

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Soul Cycle

Perhaps the most famous fitness tribe of the last decade, Soul Cycle was one of the first fitness brands to really monetise its brand  identity with a wide range of merchandise. As well as producing their own line of workout gear and accessories, they also frequently collaborate with partners ranging from Nike to jewellery designer Loren Stewart. Their e-shop offers candles, books, phone cases and more.

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When the whole #SoulSeattle Studio Manager fam gets together 🤗 Tag your #SoulFam 💛

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Frame is another gym taking a more laid back approach to fitness, encouraging people to feel good and find an exercise routine they really enjoy. Their motto is ‘Move Your Frame’, a reminder and an encouragement, and is emblazoned across their stylish and supportive sports bra and leggings set.

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Summer 2019: what a knockout. It's the last day of the season so how better to spend it than brunch, back-to-back Frame classes and bevs in the sun ☀️

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Blok are as well known for their incredibly stylish spaces as they are their carefully calibrated classes, and when it comes to their merchandise they are just as discerning. Working with ICON, they have crafted a quality selection of classic pieces that feel essential, and look just as good running errands as they do in the gym. (Head here to get the inside story on how they started the ultra successful fitness brand.)

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BLOK instructor Shanice is all about power and dynamics, coupled with control and speed. Expect a focused, positive and encouraging environment when joining her challenging workouts. ⁠ ⁠ Book now at or via the BLOK app. ⁠ ⁠ PC: @maxoppenheim⁠ ⁠ #blok #bloklondon #blokgym #londonfitness #blokmanchester #keepfit #workout #movement #training #yoga #barre #boxing #cardio #strength #pilates #dancefitness #ballet #fitness

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Looking to create custom fitness wear for your gym or fitness club? At ICON Printing we can deliver fast turnaround custom printed t-shirts, tote bags, and more, counting clients from BLOK to Psycle, Another Space and Niketown. Get a quote in 2 minutes online.