Sitename

This caught our eye recently at Icon Printing, as we actually print onto sportswear too, if you didn’t know? So this little gem didn’t go a miss.

name on the back of a football top

Inspired by the sports brand PUMA’s – “Make Football Anywhere” DIY campaign, London design studio GBH wanted to capture the “raw, passionate enthusiasm” of grass-roots football. Tape plays a pivotal role in amateur footy, from securing the nets to holding shin pads in place, so it seems appropriate that GBH has created PUMA’s new typeface out of gaffer tape.

name on the back of a football top

“The start point was to order 150 rolls of tape and begin experimenting with folding, ripping and sticking it into shapes, to form a full Roman alphabet and the all-important kit numerals,” GBH’s Jason Gregory.

name on the back of a football top

See the full article here.