Fitness fashion, mega merch

The UK is a nation of fitness buffs — one in seven of us is a member of the more than 7000 fitness centres across the country. And if you run a gym, there’s certainly money to be made. The UK fitness industry is worth over £5 billion. But in such a big market, it can be difficult to stand out.

London’s brightest smaller fitness brands, like BLOK and Pyscle, are creating their own merchandise to get themselves noticed by the right customers. Their sleek branded crop tops and hoodies are highly covetable — and all over the Instagram fitness community. If you’re looking to amp up your gym’s branding, take a look at these inspirational studios.


Dubbed one of the “world’s most Instagrammable gyms”, BLOK offers bespoke fitness classes at its gorgeous bare-brick locations in Clapton and Shoreditch. A recent collaboration with PUMA – printed by ICON – brought its distinctive monochrome BLOK branding out of the gym and into fashion. To find out more about how BLOK built its gym into a lifestyle brand have a read of our interview with founder Reema Stanbury. 

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The BLOK x PUMA hoodie.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Get yours now for a limited time only from any BLOK studio.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📷 @felixmccabephotos⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #balancefestival #balancefestival2019 #findyourbalance #puma #pumaperformance #blokxpuma #sporstwear #activewear #blokclothing #blok #bloklondon #blokgym #blokshoreditch #londonfitness #strengthandconditioning #design #fitnessstudio #fitness #blokskills #fashion #art #design #bestgym #bestlondongym #boutiquegym

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Founded as a boutique spinning studio on Mortimer Street in 2014, Pyscle has quickly become one of the city’s most recognisable fitness brands. It has collaborated with Sweaty Betty and LuluLemon on crop tops, vests and leggings, and branded its own reusable coffee cups and water bottles. Another regular client of ICON Printing, we’re hyped to see how its merch range has developed. 

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Forget the rules, if you love it, wear it 👊🏻 Brand new apparel drops into studios tomorrow!🔥 To see more from our new collection swipe left and take a peak at our mini Psycle x Lululemon lookbook ❤️

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Another gym ICON have provided merch printing for is Frame. With “Move Your Frame” the mantra splashed across many of its colourful, 80s-inspired range, this is fashion that aims to put the fun in fitness. With cross-back ballet tops and leotards adding a drop of elegance too, this is merch made for the street as much as it is for sweat. 

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We’re not down with ‘new year, new you’ but we’re 100% down with new kit…. get the look online and in studio 💥

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Core Collective

With luxury gyms in Kensington and Knightsbridge staffed by some of the country’s top personal trainers, it’s no wonder Core Collective has become a hit with the Made In Chelsea lot. We’ve printed apparel for them as well, and can definitively say that its athleisure range does not only stand out at the gym, but is chic enough to wear to a post-workout brunch too. 

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Our doors are wide open 7 days a week, from morning til night. Come and say hi 👋🏻 #fitnesschangeseverything #wereinthistogether #keepitcore

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Simplicity is at the core of these East End yoga studios, run by husband and wife Carl and Sophie – just around the corner from our office. Stretch’s “positive movement” mantra and ‘O’ logo carry the brand identity clearly and calmly. 

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Internationally renowned yoga teacher and proper decent fella @justinwolferyoga is throwing open the practice parts of his @movement_mapping sessions this weekend. Great for Yoga Teachers and those pursuing an intelligent progressive practice. If you can’t make the whole training (which you can still book for) you can join one or more of his workshops for £30 each! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Open practices: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Friday ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 9.30-11.30 Bridging Flow ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Saturday ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 9.00am to 11.00am Lizard Flow 2.00pm to 4.00pm Handstand Map ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sunday ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 9.00am to 11.00 Scorpion Flow ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Book via #stretchlondon ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #positivemovement #movementmapping #yoga #hackney #nextlevel

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Seen on Screen

Its dance classes are inspired by classic r’n’b (think Destiny’s Child, Brandy and Missy), and Seen on Screen’s own-brand clothing carries the same New York-style 90s swag.

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Wanna join our Crew? We have some really exciting opportunities coming up to train you to dance with the stars and join the #SOSsquad. So if you are an instructor, a dancer, or just an empowerment loving feminist looking for new opportunities, be sure to DM us for more info and to get involved . . . . . . #sos #sosdancers #schoolofsos #instructors #soscrew #squad #squadgoals #dance #lovetodance #lovewhatyoudo #careers #soswemadeit #sosempowers

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Sweat It

Sweat It’s weight-based workouts are hardcore (classes include “Guts and Glory” and “Machine Guns”) so its merch had to match. Its racer tees are perfectly designed for flexing your freshly-toned biceps.

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Meet the latest addition to our team of world class trainers! Ami (@ami.ldn) has ALL the love for strength and conditioning training so prepare to feel the 🔥⁣ ⁣ Expect to see Ami sweating next to you in class and rocking the mic every Tuesday 8:30 | 9:30 Thursday 16:30 | 17:30 and Friday 13:30

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Fly’s yoga classes take place in front of huge HD screens showing serene woodland visuals, and its minimalist leisure wear carries the same earthy vibe. 

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It's time to level up 🔝⁣ Dynamic and supportive, the new @OYSHO_SPORT Atenea collection is designed to optimise your workout and we want it ALL!⁣ #oyshosport #flowlife ⁣ 🔥What are you looking to cop from the collection?⁣ » Shop now via the website or in the FLY studio.⁣ ⁣.⁣ .⁣ .⁣ .⁣ .⁣ #FLYLDN #flylondon #flowlifeyoga ⁣ #nojargonmovement #boutiquefitness #fitnessstudio #boutiquegym #leggingslove #training #wellness #barre #yogaeverydamnday #londonyoga #londonfitness #workout #yoga #yogi #londoncity #instayoga #pilates #dynamicpilates #yogalondon #activewear #healthyliving #wellness #sportswear #athleisure⁣ ⁣

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Looking for merch or t-shirt printing in London? At ICON Printing we offer fast turnaround printing and embroidery with a wide-ranging catalogue from t-shirts to caps to bagsGet a quote in 2 minutes online.