As a growing number of consumers jump on the Pinterest bandwagon, the opportunities to use this social media site in order to raise brand awareness has heightened.

The bulletin-board-style social image sharing website is a relatively new social media phenomenon, created just two years ago and rapidly became one of the largest online social networks. The site allows its users to create and manage image collections, known as “boards,” grouped by theme, and follow others with similar tastes and interests.

Here are few interesting stats…

Pinterest recently launched business accounts, allowing users to define their accounts as businesses or brands, and the possibilities for using the site to promote your business or product are becoming significant.

Possible angles you could work with in order to create content …

1. “How to” pins – educational and DIY content on Pinterest is very popular. Can the product/service you offer be used to create engaging content that could possibly teach or inform your customers? Put yourself in your customers shoes, work out what questions they may be asking – then answer them! If you have any interesting blog articles, this is the perfect place to promote them – with the added bonus of linking back to your website. Just pin the main image and then link it back to the main article or to your website.

2. Enhance your brand image – generate greater customer engagement by giving your clients an inside peek at your business through a board or boards that offer a feel for your company’s style, ideas and projects.

3. Feedback and Research – if you’re thinking of launching a new product, why not take it Pinterest first. This way you get to evaluate user engagement before going into production, so pay attention to what is getting liked, re-pinned and being commented on.

4. Direct Marketing – create exciting bundles of products and exclusive coupons that are only available on Pinterest. Don’t forget to add Pinterest “Pin It’ buttons to your website or blog.

5. Don’t forget about secret pins! – another fantastic thing about Pinterest is the “secret boards” function. Pinterest is a sea of inspiration, this function allows you to keep your inspiring finds to yourself.

and finally…

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