Christmas jumpers are a popular choice of clothing this time of year, but many people aren’t aware of just how damaging these novelty garments can actually be to the environment.
A report last year warned that these festive sweaters are actually helping to fuel the world’s plastic pollution crisis – with many made wholly or partly from plastic materials. The eye-opening research from Hubbub also revealed that two out of five Christmas jumpers are only worn once over the festive period, yet one in three under 35s buy a new one every year!
These findings didn’t sit very well with us, so we set out to offer a more sustainable option to consumers this year – through launching an innovative new limited-edition collection of alternative Christmas jumpers, with a real difference.
All three jumpers within the range are:
Reversible – with one side featuring a Christmas design and plain fabric on the other, it makes it the ideal winter staple
Designed with a serious environmental issue in mind – subtle environmental messaging has been weaved into each creative in order to raise awareness
Made from 100% organic cotton – no plastic materials or embellishments are in sight!
Raising funds for an environmental charity – proceeds from every sale will be donated to Hubbub
Part of a ‘swap shop’ initiative – once purchased, customers are given the option to send their old Christmas jumper back to get upcycled/donated to charity
View the collection here: https://www.iconprinting.com/icon-christmas-jumper-collection
100% of the profits from the ICON Christmas jumper collection will be donated to Hubbub (which equates to £10 minimum per sale).
Hubbub is an environmental charity that designs creative campaigns that raise awareness and engage the mainstream in important sustainability issues. They focus on things that are relevant to people’s day to day lives such as fashion, food, our homes and where we live and work and empower people to take practical every day actions that make a difference. They recently won the Charity Awards’ Charity of the Year 2020 for their work.
Charity Number: 115870