Your guide to conscious Christmas shopping in London.

Christmas is a time for giving, but with Brits feeling the pinch this year, many of us are taking steps to celebrate a little more consciously. In fact, up to 60% of Brits are expecting to spend less on shopping this holiday season¹, but that doesn’t mean that the environment isn’t on the nation’s mind. 1 in 3 (34%) still intend to buy second-hand this Christmas², because shopping sustainably isn’t just good for your wallet- it can be great for the environment too. 

If you’re planning on having a more conscious Christmas but are unsure where to shop- this reimagined London tube map with 50 of the best independent, sustainably minded and second-hand stores is all you need to plan your spree accordingly.

Whether you are looking for some unique homeware, homemade dog treats or even plant-based beauty products- whoever you are shopping for, you can be sure to find a gift from one of these stores that is both kind to you and your planet. 

ICON Printing, a London-based t-shirt printing company believes that sustainability requires an integrated approach that takes into consideration environmental concerns along with economic development. Therefore, their sustainable shopping map features 50 destinations including independent retailers, businesses and stores with strong environmentally friendly credentials. They have ensured that each business works in a socially responsible manner, so whoever you’re shopping for, you can be sure to find a gift that’s good for them and the environment.


This Christmas, it’s vital that shoppers can find affordable locations to buy gifts which is why we’ve included some of the best second-hand shopping destinations in London on our map. Buying preloved items is a great way to reduce the amount you’re spending whilst doing your bit for the environment too. 


The Old Cinema

Beyond Retro


East End Thrift Store

Boutique by Shelter





By avoiding fast fashion and investing in select, quality brands, we can minimize our effect on both people and the planet.  Browse some of the world’s best independent and sustainable sourced brands at the below boutiques to find a gift for the stylish individuals in your life. 


69b Boutique

The Third Estate

Beulah London

Couverture and The Garbstore


Wolf & Badger

Pop London


What we choose to put on our skin is as important as where we buy the products from. Treat your loved ones to some skincare from one of the below retailers who prioritise working responsibly with suppliers. 


Blomma Beauty


What is Christmas without great food and drinks? There is no better time of year to support your local independent delis and grocers who stock all the delicious British produce and artisan goodies.

Lina Stores 

Eat 17

Giddy Grocer

Honey and Spice Deli

Melrose and Morgan

General Store



The Larder



From candles to plants, books to antiques, you’ll be spoilt for choice with all the unique gems and one-off pieces available at these homeware stores.


Cissy Wears

Labour and Wait

Mooch London

Earl of East




Whilst Christmas is a magical time of year for all, it is the kids that will be most excited about the prospect of Santa arriving. Fill their stockings with sustainably sourced kids’ clothes, books and toys from these independent retailers.

A Small Triangle

Baby Mori

Pickled Pepper Books


Luna and Curious


You’ll be able to find gifts for even the hardest-to-buy recipients at one of London’s many markets. The following are some of the best, stocking an array of handmade, British-sourced items. 

Pebbles Sustainable Market

Old Spitalfields Market

Eccleston Yards

Vinegar Yard

Greenwich Market

Brick Lane Market

Alfies Antiques

Broadway Market


Even pooches deserve to be spoiled at Christmas; however, rather than shopping at larger retailers, it is possible to source items from independent businesses that are more conscious about where the ingredients come from.

Pack and Clowder

 Alex Econs, founder and CEO of ICON Printing said: “Christmas shopping presents an invaluable opportunity to support local, independent businesses and potentially save money too. We’re proud to showcase some of the best sustainable businesses that London has to offer.

“At ICON Printing, we work with a number of independent businesses and we think it is incredibly important to encourage people to support them, especially during a time when the cost of living crisis is putting so much pressure on local high streets.”
ICON Printing offers fast-turnaround printing on a range of garments including custom t-shirts hoodies and tote bags- counting numerous independent businesses amongst their customers. Get a quote in 2 minutes online.