In the market for a conference? Here’s seven to choose from
There’s a reason London is one of the most-visited cities in the world: it does things differently. Our food is different, our culture is different, our history is different. Even conferences, traditionally associated with bad coffee, fluorescent lighting and quiet dozing, are different here.
If you’re in the marketing game, London has a range of events all year round to help optimise your digital promotions. There are the huge, glitzy conferences with speakers from across the industry and intimate, laser-specific events that focus on subjects like email marketing, social media and building partnerships.
Here are some of the city’s hottest tickets for digital marketing over the rest of 2019:
Technology for Marketing
It isn’t news that technology is at the heart of every marketing strategy, as data insights transform how we understand consumer engagement and the very nature of marketing changes. This conference invites over 15,000 delegates to consider how trends in technology and marketing will develop. 25-26 September, Olympia, technologyformarketing.co.uk
Festival of Marketing
This two-day event looks to blend future-gazing inspiration with the practical use of new marketing techniques and strategies. They jazz up their array of speakers with real celebrities – last year was Louis Theroux and Love Island’s Kem Cetinay, this year Rose McGowan will take the stage. 10-11 October, Tobacco Dock, festivalofmarketing.com
This search conference offers the opportunity to ‘power up’ over two days of conversation about online marketing, analytics and optimisation. How should you best use paid promotions? What are the most successful types of content? Search marketers from around the world travel for this London event, so you can rub shoulders with some of the world’s leading marketers. 14-15 October, The Brewery, distilled.net/events/searchlove-london
Email Innovations Summit
Developed with Only Influencers, email marketing’s oldest community, this conference specifically deals with developments in email marketing, offering discussions on innovations in design, subject lines, acquisition techniques and the eternal question — how to get consumers to open your emails and click through. 16-17 October, 200 Aldersgate, emailinnovationssummit.co.uk
With attendees including Amazon, Walmart, Google and Facebook, you know this buzzy event means business. The focus is on networking and striking deals between publishers, agencies, advertisers and retailers, as well as increasing profits from cutting-edge performance marketing. 22-23 October, Old Billingsgate, performancein.live
Billed as an ‘anti-conference’, this marketing technology (MarTech) event is in fact … a conference. Still, with major player Scott Brinker set to return as headline speaker, you can learn a lot about the four ‘p’s at MarTechFest — planning, people, platforms and processes. 30 October, Hawker House, martechalliance.com/festival
Social Media Week London
A big dog in the world of social media events, SMWLDN (generally seen with a hashtag before its name), hosts more than 100 industry leaders from the intersection of media, marketing and technology, with speakers this year from Google, Buzzfeed and Tunemoji. 31 Oct – 1 Nov, QEII Conference Centre, socialmediaweek.org/london
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