We had the pleasure of screen printing Daniel Dewhurst’s very awesome Cherry Laundry tees, which are based on 1950’s laundry nostalgia – yet with a Scottish twist! We’ve done a little question and answer session with him, finding out what inspired him to create this collection.
What’s the story behind Cherry Laundry and how did the name come about?
Cherry Laundry T-shirts are themed on my love of 1950’s laundry nostalgia (random…I know), I’ve always thought that launderettes are visually fantastic places that ooze coolness. Although, to an extent, they have been glamorised by Hollywood, I still love the idea of people conversing with one another while waiting for their clothes to be washed.
What artists/designers inspire you and why?
With regards to clothing brands I’m a big fan of Ted Baker, Ralph Lauren and Levi’s. I know these aren’t particularly original choices but they have a great sense of design and I like the way their clothes fit.
I’m a huge fan and would recommend everyone to check out Marcelo Burlon’s t shirts!
Artists – Otto Dettmer, Andy Warhol, Jill Calder – I have studied each of these artist at different stages of my education and I feel each have played a major role in my creative development especially Otto Dettmer (his art is seriously cool!)
What do you like most about being a part of the fashion/design industry?
I think first and foremost I enjoy being part of this industry because its been a fantastic way to explore and use my creativity.
I graduated in illustration and wasn’t 100% sure what to do with it but certainly since setting up the Cherry Laundry I’ve been able to explore areas of fashion which compliment my art.
Why did you choose to create your own T-shirt line?
It’s all rather simple…I love t shirts! I used to design my own when I was at uni but just as a hobby and then whilst I was traveling I decided I would give it a go as a career.
You have an awesome online store, where else do you sell your designs?
I usually sell on markets in north London as the Cherry Laundry fits in well with the vintage scene. My very first market I did was at Camden and from there I branched out to markets in Highgate, Brick Lane, Watford and many more. I have also found that once you start hitting the market scene you get a lot of offers to do different markets from other stall holders or people that hear about you through the markets you attend.
What’s your favourite website or blog at the moment?
I’m a big fan of the Dazed and Confused website (and magazine). With regard’s to blogs there’s a fantastic one called The Clothes Horse, it’s really well put together and very interesting with fantastic photography….I highly recommend giving it a read.
What advice would you give to someone who was thinking about coming up with their own collection of statement T-shirts?
I’ve found that using a theme that I love has really helped with setting up the Cherry Laundry. I would advise anybody thinking of setting up their own brand to pick a theme that they have an interest in would be a perfect way to start.
I would also say using quality garments is very important. I have found that especially when working on markets people love to try on your products and if the fit and feel isn’t right people wont buy. At the same time I realise that you need to work within your budget but if you can spend that little bit extra on the product I would highly recommend it.
Thanks Dan! This is all very useful stuff. If you’d like some more top tips on creating your own collection of t-shirts, check this out. Don’t forget – we’d always love to hear from you too! Check us out at www.iconprinting.com
phone: 0207 183 8431