Eat it, drink it, wear it

Finding the coolest spots to sample craft beers, cocktails, or slurp-worthy ramen is a real pleasure, and something most of us want to show off to our friends and social media followers. With great new food and drink places opening up across London every day, you’ll find plenty to satisfy both your tastebuds and your Instagram feed.

Now you can show off your good taste by wearing it too, as lots of London’s food traders are getting into the merch game. Here are some of our favourite examples of restaurant merch you’ll want to wear…and share. 

Beavertown Brewery

Every weekend, huge crowds of people make the long trek up the Victoria line just to sample the contents of the cartoon-covered beer cans at this Tottenham brewery. Beavertown’s smiling skull logo – not dissimilar to that of the now defunct Swedish clothing brand Cheap Monday – adorns its range of hoodies and t-shirts, as well as this more luxury collab with M.C. Overalls.

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💀👾NEW MERCH JUST LANDED💀👾 Head to our webshop to check it all out! Thanks @fifthcolumntshirts for the awesome printing and embroidery, and @photosonny for the pics #NewMerch #FreshThreads #DrinkFresh #LookFresh

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Monty’s Deli

The hefty reuben sandwiches at this Hoxton deli have become something of a legend. Soft rye bread is packed with layers of home-cured salt beef, and lashings of salty-sweet sauerkraut to create one of the best New York-style sandwiches this side of the Atlantic. Naturally, it has a merch range. Display your love for the East London pickle palace with one of its t-shirts or

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So screen and stage legend Steven Berkoff just came by for some salt beef and latkes and now I can go to bed because the day isn’t going to get any better

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Luminary Bakery

This social enterprise in Stoke Newington supports women at risk of homelessness, violence and crime by offering them training and employment in its cake shop and cafe. It also makes some of the most elegant celebration cakes in London, all adorned with its crescent moon logo, and available in lots of vegan and gluten-free options too. Sales from the bakery’s t-shirt help fund work programs for women in Kolkata.

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Why not look super fresh AND rep two #womanempowering brands all at once?! Grab a Luminary designed tee that is printed on the insanely soft/fair-trade/hyper ethical @freesetglobal shirt! FreeSet work with women in West Bengal to provide sustainable employment in the textile industry. Check them out… and thennnn get yourself a t-shirt in the merch section of our website or in the cafe! 💖 #empoweringwomen #socialenterprise #socent #tshirt #ethicalfashion #ethicalclothing #feministapparel #purchasewithpurpose

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You might never have beaten the queue for this Taiwanese steamed bun restaurant, but you can at least buy into the hype with its cute tote bags, t-shirts and

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@azagunk representing in Mexico

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Want more merch and marketing inspiration? Check out our posts on the London gyms creating killer clothing brands, tips on how to promote a yoga studio and tips from a pro-climber on how to grow your personal training business

Voodoo Rays

A late night slice isn’t easy to come by in this city. Thanks then to Voodoo Rays for providing cheese-loaded deliciousness so close to our favourite drinking spots in Dalston, Shoreditch and Peckham into the late hours. Grab a paper plate, and one of its “Giant F*ckin Pizza” t-shirts while you’re at it.

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Got your tee yet? #voodoorays

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Climpson & Sons

The coffees and pastries from this compact vintage-fronted store on Broadway Market are divine. Since 2002, the company has been sourcing and roasting its own beans, and it now supplies to some of the best cafes across the city. Coffee, mugs and clothing are available from its website.

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Monday morning reppin’

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Temple of Seitan

Show your respect to the gods of vegan goodness with this range of merch from plant-based fast food producers Temple of Seitan. With the slogans “nothing natural” and “hail seitan” emblazoned on its t-shirts, the business shows vegans can play just as dirty as meat eaters.

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First orders from the weekend are out for delivery! Link in our bio if you fancy a tote, tee or pin. Order now to get in before Christmas! 😊

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St. John

This meaty restaurant is not for the faint-hearted — indeed, you might just find a heart on the menu. As pioneers of the “nose-to-tail” style of dining, this Islington establishment has won fans worldwide, and now you can join the (supper) club by buying one of its t-shirts or totes. It even did a collab with Comme de Garcons for this year’s Paris Fashion Week – just another example of the booming workwear trend.

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*BACK IN STOCK WITH A VERY LIMITED RUN* The stars are aligned: 2019, our 25th anniversary, is also the Year of the Pig in the Chinese calendar. It is our good fortune too to have spent a quarter of a century in a city of such fabulous diversity. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ A restaurant, says Fergus, should be woven in to the fabric of a city. Over the last 25 years we have seen London change, with Chinatown rents tragically forcing out longstanding family businesses. But we have also seen an increased appetite for Chinese regional cuisines – particularly Sichuan – which have always had the Nose to Tail philosophy at their core. Nose to Tail is so much older than our own quarter century; we are proud to share the ethos with the restaurants and people who make the fabric of our city such a continuing, evolving joy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ This T-shirt celebrates St. JOHN turning 25 on the Year of the Pig. It is our first ever in auspicious red. The front reads St. JOHN in simplified Chinese text and, on the back of the neck, it reads 猪年 (Year of the Pig) / St. JOHN at TWENTY FIVE. To buy, just click the image! . . . . . .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #yearofthepig #stjohnat25 #fergushenderson #chinesenewyear #nosetotail #stjohnrestaurant #quartercentury

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Noble Rot

This “Franglaise” restaurant and wine bar on Conduit Street does plonk with attitude. Its in-house magazine features food interviews with celebs including Keira Knightley and Benedict Cumberbatch, and its “Sex, Drugs & Pinot Noir” tote bag will help you carry your bottles home with bad-ass swag.

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Come and visit our stand at @realwinefair today for new #sex&drugs&pinotnoir t-shirts and mags…🍷

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There’s been a bit of a backlash against so-called “Millenial pink” since it started flooding our Instagram feeds, but you can’t deny that the colour is pretty. Shoreditch caffeine house Grind is keeping the love alive with its pink coffee tins and to-go mugs.

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Our online exclusive tote bag is available now, tap to buy. 🥂

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Want to print merch for your bar, cafe or restaurant? At ICON Printing we offer fast turnaround printing with a wide-ranging catalogue from t-shirts to caps to bagsGet a quote in 2 minutes online.