Eco-friendly packaging 

More and more businesses are using eco-friendly packaging nowadays. A 2015 survey, conducted for packaging behemoth Tetrapak, found that 75% of customers were influenced by environmentally friendly packaging in deciding which drinks brand they buy. Plus, laws are shifting too, with the EU recently announcing that they will make all plastic packaging recyclable and reusable by 2030, and the UK pledging to ban all avoidable plastic waste by 2042. 

It’s no wonder, then, that brands are upping their game in the sustainability of the packaging they use. First of all, many see it as the right thing to do, reducing waste and their impact on the environment. And with shifts in customer attitudes and government policy, it makes business sense too; it’s about future-proofing your business and signalling your values to consumers. Below we’ve picked some of the brands who are making waves with their eco-friendly packaging. 

MUD Jeans

A Dutch jeans brand committed to using recycled denim and employing a manufacturing process that reduces waste and water usage, MUD Jeans are guided by the idea of the “circular economy”. That extends to their packaging, too where they use Repack bags, which can be reused up to 20 times and can be returned by dropping them in any mailbox. (Customers are encouraged to return them with a 10% discount on all brands using Repack to send out their goods.)

Seed Phytonutrients

Making hair, face, and body products intended to be better for both consumers and the environment, Seed Phytonutrients claim to have made the world’s first-ever shower-friendly paper bottle. Made out of 100% post-consumer recycled paper, and lined with a post-consumer recycled plastic liner, they say it means 60% less plastic than a traditional bottle. The paper gets wet during the shower, but its mineral coating ensures that it will promptly return to being dry.

Alima Pure

A regular turnover in small plastic containers is common for anyone who buys a lot of makeup. Alima Pure are looking to address this with their refillable compacts, which can be replenished courtesy of their magnetic refill pans containing replacement foundation. They are also carbon neutral and a member of 1% for the Planet, an organization whose members donate 1% of annual gross revenue to grassroots environmental organizations.


A period brand that addresses the taboo around menstruation and creates menstrual products which are eco-friendly, all of TOTM’s tampons, pads and liners made with certified organic cotton and contain no rayon, perfumes, gels or chlorine bleach. This sustainable approach extends to their packaging, their tampons accompanied by biodegradable cardboard applicators and their pads wrapped in biodegradable or compostable biofilm.


OGGS are an egg-free cake range who have also developed the world’s first liquid egg substitute, made from aquafaba, the cooking liquid from chickpeas. In addition to the socially conscious, plant-based approach they take to their food, they are also committed to sustainable packaging, with all of their materials 100% recycled, recyclable and biodegradable.


TrooFoods are the UK’s first cereal brand to use plastic-free pouches, a range of granola that developed by Sirane, the folks behind the compostable food packaging product Earthpouch. They sell a lot of their product through Milk & More, a likeminded doorstep milk service who deliver milk in glass bottles and yoghurt in glass jars. 

Alter Eco

Alter Eco make premium sweet treats with natural ingredients, and are as committed to clean packaging as they are to clean eating. They use recyclable plastic for the outer boxes of their chocolate bars, and have launched Gone4Good, the first compostable stand-up pouch made from renewable, non-GMO, plant-based materials, used for their dried quinoa and chocolate truffles.

Want to print on organic and eco cotton apparel? ICON Printing offer a range of organic cotton blanks for printing – get in touch with our team to find out more.