We’ve been meaning to do a blog post on this brand for a little while now. Not only because they’re a fan of Gotham typeface as much as we are (our new logo is Gotham…keep your eyes peeled, it’s coming soon – along with our new website!), but we’ve recently noticed just how successful they’ve become in their unique market. They’ve perfected the blend of chilled, surf lifestyle combined with the sophistication of a big city. We can’t fault their brand identity, we’d happily sport a plain white tee with their black Saturdays logo across it. It’s wonderfully simple but equally as eye catching.

You’ll be surprised to know that they actually are a surf shop in NYC, it’s not just a fancy name. You may have also seen their logo sitting upon paper coffee cups – don’t worry that’s not some kind of mistake either, just another string to their bow.

In late ’09, downtown Manhattan became the site for Saturdays Surf. The store, which caters to New York’s surfers and coffee drinkers alike, is a small boutique focused on clean, stylish apparel, classic hardgoods, and a sampling of finer accessories and footwear. In little over a year the store has become an icon of sorts, and its private label is becoming a brand in its own right.

Out the back our their store is a fully planted yard that acts as a wood-decked sanctuary from the streets. It is a place to enjoy their coffee, hang out with friends or have a quiet meeting. Sounds ideal!

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