Sitename

We caught up with one of our clients, Myriam Achour from Soumati, to hear more about her studio, where she finds inspiration, and what it’s been like starting her own brand.

Myriam’s prints range from sentimental one-colour illustrations to complex tropical prints. Committed to sustainability and “slow fashion”, her range is always printed onto ethical garments with a focus on impact.

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Brother Cycles was formed in 2010 by brothers Will and James Meyer. The pair design, build and sell bespoke bike frames in their London studio. We were recently asked to print Brother’s new clothing range.

With the brand expanding its offering, we chatted with Will about his brand’s identity, and how he hopes it will stay distinctive in a crowded marketplace.

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We had the pleasure of screen printing Daniel Dewhurst’s very awesome Cherry Laundry tees, which are based on 1950’s laundry nostalgia – yet with a Scottish twist! We’ve done a little question and answer session with him, finding out what inspired him to create this collection.

screen printed retro graphics on t-shirts by Dan

What’s the story behind Cherry Laundry and how did the name come about?
Cherry Laundry T-shirts are themed on my love of 1950’s laundry nostalgia (random…I know), I’ve always thought that launderettes are visually fantastic places that ooze coolness. Although, to an extent, they have been glamorised by Hollywood, I still love the idea of people conversing with one another while waiting for their clothes to be washed.

What artists/designers inspire you and why?
With regards to clothing brands I’m a big fan of Ted Baker, Ralph Lauren and Levi’s. I know these aren’t particularly original choices but they have a great sense of design and I like the way their clothes fit.

I’m a huge fan and would recommend everyone to check out Marcelo Burlon’s t shirts!

Artists – Otto Dettmer, Andy Warhol, Jill Calder – I have studied each of these artist at different stages of my education and I feel each have played a major role in my creative development especially Otto Dettmer (his art is seriously cool!)

What do you like most about being a part of the fashion/design industry?
I think first and foremost I enjoy being part of this industry because its been a fantastic way to explore and use my creativity.
I graduated in illustration and wasn’t 100% sure what to do with it but certainly since setting up the Cherry Laundry I’ve been able to explore areas of fashion which compliment my art.

Why did you choose to create your own T-shirt line?
It’s all rather simple…I love t shirts! I used to design my own when I was at uni but just as a hobby and then whilst I was traveling I decided I would give it a go as a career.

You have an awesome online store, where else do you sell your designs?
I usually sell on markets in north London as the Cherry Laundry fits in well with the vintage scene. My very first market I did was at Camden and from there I branched out to markets in Highgate, Brick Lane, Watford and many more. I have also found that once you start hitting the market scene you get a lot of offers to do different markets from other stall holders or people that hear about you through the markets you attend.

What’s your favourite website or blog at the moment?
I’m a big fan of the Dazed and Confused website (and magazine). With regard’s to blogs there’s a fantastic one called The Clothes Horse, it’s really well put together and very interesting with fantastic photography….I highly recommend giving it a read.

What advice would you give to someone who was thinking about coming up with their own collection of statement T-shirts?
I’ve found that using a theme that I love has really helped with setting up the Cherry Laundry. I would advise anybody thinking of setting up their own brand to pick a theme that they have an interest in would be a perfect way to start.

I would also say using quality garments is very important. I have found that especially when working on markets people love to try on your products and if the fit and feel isn’t right people wont buy. At the same time I realise that you need to work within your budget but if you can spend that little bit extra on the product I would highly recommend it.

Thanks Dan! This is all very useful stuff. If you’d like some more top tips on creating your own collection of t-shirts, check this out. Don’t forget – we’d always love to hear from you too! Check us out at www.iconprinting.com

email: sales@iconprinting.com

phone: 0207 183 8431

 

 

We’ve noticed that this awesome “Half Empty/Half Full” tote bag is currently doing the internet rounds. And rightly so! What a clever idea…

 

 

printed tote bags by Lazy Oaf

These totes are by Lazy Oaf, who are known for their very cool, bright, pop graphic T-shirts, reversible sweats and accessories collections. The company is driven by illustration, graphics, drawing, and fueled by tea (apparently). The creative label started in 2001 – as a range of hand screen printed tees sold at a market stall in East London. All sorts of Lazy Oaf is now available in over 150 stockists worldwide. They’re now based in Shoreditch, London – which is where we are located too.

Come chat to us if you have smart little idea you’d like to see on some tees or totes, we even offer artworking services too!

email: sales@iconprinting.com
phone: 0207 183 8431

 

 

Check out this great promotional video by British fashion designer Hannah Casson for her label Casson. This little visual treat shows off the Casson Vest that we screen printed for her on a Continental racer style tank.

This semi-sheer low cut racer back tunic vest features the Casson Logo on both front and back. Made from the new and exciting fabric Tencel, known for its silky softness and luxurious drape.

screen printed Continental racer style vest

Here is our women’s range of garments that we have available for printing your artwork on to. Something that’s a little bit different is this tunic style tee, that’s slightly more fitted with a scoop neck, available in both white and black organic cotton.

Any questions? Feel free to get in touch.

email: sales@iconprinting.com

phone: 0207 183 8431