As the opener to our new series on brand marketing, we’re taking a look at how GRIND, a group of local café-bars and restaurants promotes their brand.
We caught up with one of our clients, Myriam Achour from Soumati, to hear more about her studio, where she finds inspiration, and what it’s been like starting her own brand.
Myriam’s prints range from sentimental one-colour illustrations to complex tropical prints. Committed to sustainability and “slow fashion”, her range is always printed onto ethical garments with a focus on impact.
You’ve prepared your artwork and you (and your boss) are aware of your approaching deadline. Next is the question of which garment you’ll be printing on.
Here’s a guide to help you choose which garment is best for you…
Ground-breaking social entertainment brand Bounce are bringing ping pong to the forefront of nights out. We were contacted and asked us to print some t-shirts for their staff.
We caught up with Bounce’s Marketing Manager Ryan Price to learn more about ping pong, printing and brand identity.
Brother Cycles was formed in 2010 by brothers Will and James Meyer. The pair design, build and sell bespoke bike frames in their London studio. We were recently asked to print Brother’s new clothing range.
With the brand expanding its offering, we chatted with Will about his brand’s identity, and how he hopes it will stay distinctive in a crowded marketplace.
We had the pleasure of screen printing Daniel Dewhurst’s very awesome Cherry Laundry tees, which are based on 1950’s laundry nostalgia – yet with a Scottish twist! We’ve done a little question and answer session with him, finding out what inspired him to create this collection.
What’s the story behind Cherry Laundry and how did the name come about?
Cherry Laundry T-shirts are themed on my love of 1950’s laundry nostalgia (random…I know), I’ve always thought that launderettes are visually fantastic places that ooze coolness. Although, to an extent, they have been glamorised by Hollywood, I still love the idea of people conversing with one another while waiting for their clothes to be washed.
What artists/designers inspire you and why?
With regards to clothing brands I’m a big fan of Ted Baker, Ralph Lauren and Levi’s. I know these aren’t particularly original choices but they have a great sense of design and I like the way their clothes fit.
I’m a huge fan and would recommend everyone to check out Marcelo Burlon’s t shirts!
Artists – Otto Dettmer, Andy Warhol, Jill Calder – I have studied each of these artist at different stages of my education and I feel each have played a major role in my creative development especially Otto Dettmer (his art is seriously cool!)
What do you like most about being a part of the fashion/design industry?
I think first and foremost I enjoy being part of this industry because its been a fantastic way to explore and use my creativity.
I graduated in illustration and wasn’t 100% sure what to do with it but certainly since setting up the Cherry Laundry I’ve been able to explore areas of fashion which compliment my art.
Why did you choose to create your own T-shirt line?
It’s all rather simple…I love t shirts! I used to design my own when I was at uni but just as a hobby and then whilst I was traveling I decided I would give it a go as a career.
You have an awesome online store, where else do you sell your designs?
I usually sell on markets in north London as the Cherry Laundry fits in well with the vintage scene. My very first market I did was at Camden and from there I branched out to markets in Highgate, Brick Lane, Watford and many more. I have also found that once you start hitting the market scene you get a lot of offers to do different markets from other stall holders or people that hear about you through the markets you attend.
What’s your favourite website or blog at the moment?
I’m a big fan of the Dazed and Confused website (and magazine). With regard’s to blogs there’s a fantastic one called The Clothes Horse, it’s really well put together and very interesting with fantastic photography….I highly recommend giving it a read.
What advice would you give to someone who was thinking about coming up with their own collection of statement T-shirts?
I’ve found that using a theme that I love has really helped with setting up the Cherry Laundry. I would advise anybody thinking of setting up their own brand to pick a theme that they have an interest in would be a perfect way to start.
I would also say using quality garments is very important. I have found that especially when working on markets people love to try on your products and if the fit and feel isn’t right people wont buy. At the same time I realise that you need to work within your budget but if you can spend that little bit extra on the product I would highly recommend it.
Thanks Dan! This is all very useful stuff. If you’d like some more top tips on creating your own collection of t-shirts, check this out. Don’t forget – we’d always love to hear from you too! Check us out at www.iconprinting.com
phone: 0207 183 8431
September last year saw the opening of a new Westfield mall, this time situated in east London. Young designer Julian J Smith created the new Westfield Stratford City uniforms. This collaboration was formulated by Studio East, a cultural initiative by Westfield aimed at supporting and nurturing young talent chaired by Mary Portas and leading industry names such as Roland Mouret and Tracy Emin.
Here is a VIDEO courtesy of young filmmakers Constant Pictures showing some “behind-the-seams” footage of the designer at work.
Julian set out to create an energetic and exciting uniform that not only works in a commercial context but one that is also practical too – in the hope that people enjoy wearing it. He felt it had to embody the essence he as a designer stands for, but more importantly, it must also reflect the Westfield brand. This was a tricky balancing act at times, but the outcome is equally as eye catching as it is functional…
The colours used within the patterned fabric designs and other garments tie in really nicely with the Westfield brand identity. Another important factor that had to be considered, was the garment fabric composition – as durability and ‘hard wearing’ are key points to take into account when creating a collection of garments for every day wear.
We’re always printing garments for work wear and uniform, so if you’re after custom t-shirt printing – don’t hesitate to get in touch 🙂
phone: 0207 183 8431
Here at Icon Printing, we customise clothing to cater for a wide range of needs – from specialist resale items to sports team-wear. One of our most popular requirements is promotional clothing and garments, as they provide extended brand exposure. Unlike traditional advertising, promotional products are difficult to miss. A tote bag with your logo will surely get more attention than a newspaper ad and your clients will be able to get repeated use out of it.
Here’s a brief list of pointers detailing why promoting your brand in this way can be beneficial –
- These kinds of garments are valuable compared to flyers – these have become less effective means of marketing because they are often ignored and thrown away. Promotional items like t-shirts or tote bags aren’t likely to get tossed because they are more like gifts than advertisements.
- They present a creative marketing spin. Billboards, radio spots, newspaper advertisements, and television commercials are fine, but they’re not exactly original. Promotional products are not only more creative but also more tangible to customers.
- They’re inexpensive. Any experienced marketer can tell you about the high costs of traditional marketing methods. Promotional items are available in such a wide variety of shapes and sizes that there is something for any budget.
Here are a few examples of how promotional garments could work for you –
- To generate brand awareness. Promo items quickly spread the word about your business. People love free gifts and samples, and clients are likely to tell their friends about the personalised merchandise that you have been distributing.
- To say “thank you”. Sending follow-up emails to clients is always smart, but giving a high-quality promotional item is even better. When you send a gift, you can bet that you’ll see some repeat business.
- To use as coupons and special offers. Many businesses print coupons on promotional items or offer t-shirts that entitle customers to discounts. There’s no limit to what you can do if you get creative with your promo items.
- To organise a giveaway with prizes. By using your own custom merchandise as prizes, you’ll give winners what they want while exposing your brand at the same time.
- To provide exclusive gifts to members. Membership fees are standard for numerous clubs and organisations, and many people are reluctant to pay them. Giving an exclusive promotional product as a member gift may encourage people to join.
- To raise money for charity. Non-profit organizations and charities often hold fundraisers and auctions. Make yourself known by donating a high-end promotional item; the cause will gain funds, you’ll gain exposure, and the customer will receive a memorable gift.
If you’d like to create some promotional clothing to get your business noticed, drop us an email or give us a call for an instant quote. We even do express tshirt printing.
phone: 0207 183 8431
We’ve noticed that this awesome “Half Empty/Half Full” tote bag is currently doing the internet rounds. And rightly so! What a clever idea…
These totes are by Lazy Oaf, who are known for their very cool, bright, pop graphic T-shirts, reversible sweats and accessories collections. The company is driven by illustration, graphics, drawing, and fueled by tea (apparently). The creative label started in 2001 – as a range of hand screen printed tees sold at a market stall in East London. All sorts of Lazy Oaf is now available in over 150 stockists worldwide. They’re now based in Shoreditch, London – which is where we are located too.
Come chat to us if you have smart little idea you’d like to see on some tees or totes, we even offer artworking services too!
phone: 0207 183 8431
Check out this great promotional video by British fashion designer Hannah Casson for her label Casson. This little visual treat shows off the Casson Vest that we screen printed for her on a Continental racer style tank.
This semi-sheer low cut racer back tunic vest features the Casson Logo on both front and back. Made from the new and exciting fabric Tencel, known for its silky softness and luxurious drape.
Here is our women’s range of garments that we have available for printing your artwork on to. Something that’s a little bit different is this tunic style tee, that’s slightly more fitted with a scoop neck, available in both white and black organic cotton.
Any questions? Feel free to get in touch.
phone: 0207 183 8431