Last year, bimonthly visual culture and design magazine Print, invited 12 leading visual artists to choose a cause they would like to support and create a design for tote bags that would then be sold on MyDesignShop.com. One hundred percent of the profits from these bags went to the causes chosen by the artists.

The artists included in this project were:
Spin for Bone Cancer Research UK
Laurent Fetis for The World Wildlife Fund
James Joyce for Save the Children
Geoff McFetridge for Gabriella Charter School
Atélier Telescopique for Fondation de France
Sawdust for the British Heart Foundation

One design we found resonated with us in particular was created by Atélier Telescopique for Fondation de France. This organisation helps individuals and companies who wish to be involved in philanthropy by enabling them to create their own foundations under its aegis. They set up action programs in many areas – including education, medical and scientific research, culture, and the environment.

The tote bag design concept –

“This design is directly inspired by the tote-bag material. We called this model ‘Wild Canvas,’ and we chose to use an embroidery technique to print the pattern on the canvas. We do not really know why, but the tiger is certainly one of the most re-produced patterns on embroidered canvas! This tiger is a symbol for the environment and ecology.”

It’s nice see a concept for an embroidery based tote, as opposed to a typical screen print. Both these processes are just as impactful, but embroidery often denotes a slightly more professional, corporate feel.

If you’d like information on any of the print processes we offer or have any questions about custom tshirt printing, don’t hesitate to get in touch!
email: sales@iconprinting.com
phone: 0207 183 8431

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Claudia Doms is a graphic designer from Germany who is currently living and working in London. She’s recently done a bit of work for Topshop, including coming up with these screen printed canvas tote bags. They were created in time for fashion week, promoting NEWGEN winner Mary Katrantzou and other up and coming fashion designers.

In 1993 the British Fashion Council created New Generation (NEWGEN), one of the world’s most internationally recognised talent identification schemes. NEWGEN continues to showcase and promote new designer businesses and since 2001 the scheme has been sponsored by Topshop.

Claudia has captured these bags really nicely – utilising everyday back drops for some, others are livened up by printed fabric swatches from the designers current collections.

These tote bags make a great canvas for almost any type of design or logo. Check out our range here. For more info on tshirt printing uk, get in touch!