One of our most popular brands we stock at Icon Printing, is the well known clothing manufacturer – American Apparel. This LA based label excels in producing fantastic basic pieces that are great fitting and of excellent quality – resulting in ideal clothing for printing. Due to their garments pure cotton or cotton/poly content, we find they last the best both in terms of printing and wear.

Now for a little background information – as how they go about things is pretty interesting. They are a vertically integrated company – which means not only are they a clothing manufacturer, wholesaler, and retailer, but they also perform their own design, advertising, and (award-winning) marketing. They provide more than 10,000 jobs worldwide and produce one million garments each week at their sweat-shop free factory in Downtown Los Angeles.

Their site is well worth a look around, as throughout, there is a wonderful sense of personality and alternative thinking. Below is a screen shot of one of the best sections of their website…where they urge you to ‘Explore Our Factory’.

By hovering your cursor over the black and white image of their massive factory building, various departments appear highlighted – each one presenting it’s own related short video clip. Here’s where it gets cool, the video snippets are not exactly what you think they’re going to be. For example, their “Shoemakers” section video clip is on their “favourite pairs” – but not favourite pairs of shoes, but people within the company. You then get to meet couples who have met since working at American Apparel, also best friends and twin sisters…it’s really rather nice. And creative department video is brought to you by the studio dog, obviously much more insightful than a human being…and way more fun!

Check out our catalogue to see what American Apparel products we carry, or just get in touch with any t-shirt printing London inquiries…

sales@iconprinting.com or on 0207 183 8431