It all starts with a T-shirt.
As a content creator, you’re always looking for the next big thing that drives your personal brand: attracting new audiences, building credibility and creating new opportunities to connect in-person and online. If this sounds like you, our team at ICON have got you covered. Let’s break it down.
Why sell personalised merchandise?
With its plethora of benefits, personalised merchandise acts as the ultimate brand awareness tactic. Growing your brand awareness can help attract new audiences to your content, as well as solidify existing ones. When people become aware of your brand, they are more likely to generate a lead towards your social platforms and become a part of your community, increasing your overall reach – a key KPI to help increase access to monetization and passive revenue schemes.
Similarly, growing your brand awareness can help build credibility. When people see that your brand is well-known and highly engaging, they are more likely to trust you and your content. This can help you build a loyal audience who will continue to support you and create avenues where you’re able to market new products.
With credibility and brand awareness on your side; at ICON, we work one-to-one with clients to create bespoke merchandise that is tailored to your audience and creating pieces that sets you apart. For more, read our more in-depth blog on content creator merchandise and how you can unite your audience, by clicking here.
Why T-shirts are the way forward:
As the most worn clothing item in the world, it is no surprise that T-shirts are at the heart of our printing services here at ICON, and a growing client favourite. A holy grail community engagement tool across the entertainment industry for their versatility and non-gender conforming style, T-shirts are the ultimate method to differentiate your brand and nourish an online audience through the launch of high quality, limited quantity individualised gear. This is why:
T-Shirts Foster Brand Awareness
Personalised T-shirts are a great way to create brand awareness and promote your content. When people wear your T-shirt, they become walking billboards for your brand, spreading the word about you in places you wouldn’t have organic access too, increasing the access you have to a new audience.
T-Shirts Build Brand Loyalty
Personalised T-shirts also help build brand loyalty. When people wear customised personalised merchandise, they feel like they are part of your brand’s community. An interesting study by Hajo Adam and Adam D.Galinsky in the Journal of Experimental Social Psychology founded the word “enclothed cognition,” – simplified to mean “the association a community feels through consuming a product or service that builds explicit signals to a wider audience” such as wearing merchandise belonging to a specific brand, content and influencer fan base. These consumers become your brand ambassadors, spreading the word about your content and building a sense of loyalty among your audience.
T-Shirts are Cost-Effective
Lastly, T-shirts are one of the most cost efficient solutions to creating personalised merchandise. Our best-selling Softstyle Adult T-Shirt is an affordable option for first time content creators, making it a great option for those who are just starting and have a limited budget.
Keen to get your first collection of personalised merchandise underway? Click here for an instant quote or contact our team for a more in-depth review into how we can take you from design to delivery in less than 14 days!