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To Photoshop or Illustrator, that is the question (more…)

Whether you are a small boutique brand or a large, corporate business; you’ll know how important it is to have a strong logo and brand identity. Almost everything we print here at Icon Printing, relates to a brand or logo in some form or another. Maybe you’re thinking about a re-brand, or you could be a start up without the spare cash to splash out on a bespoke logo – this is a post for you. We’ve come up with a few pointers to follow when creating logos and specific design considerations to look at to insure your logo design reproduces well in all mediums; screen, print and signage.

Before you get stuck into the look or even the “naming” of your logo or business, there’s a few things to bare in mind. What does your company do? Are you local, national or global? Think about your target audience, who are they and what do they do? Are they high, mid or low earners? Who are your competitors and what are they doing? Next, think about where your logo will be displayed – it could be applied to business cards, but also vehicle livery, apparel, a website, etc.

icon printing how to design a logo

1. Research.

Do your homework! Do as much research as you can in the time available.Research the competition and similar companies. Look at their logos and websites. What kind of image do they project?

Look at details such as colour schemes, typefaces, images, symbols, etc.
Look at unrelated businesses that target a similar audience as yours. What is their visual attraction?

 

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