Whether you are a small boutique brand or a large, corporate business; you’ll know how important it is to have a strong logo and brand identity. Almost everything we print here at Icon Printing, relates to a brand or logo in some form or another. Maybe you’re thinking about a re-brand, or you could be a start up without the spare cash to splash out on a bespoke logo – this is a post for you. We’ve come up with a few pointers to follow when creating logos and specific design considerations to look at to insure your logo design reproduces well in all mediums; screen, print and signage.
Before you get stuck into the look or even the “naming” of your logo or business, there’s a few things to bare in mind. What does your company do? Are you local, national or global? Think about your target audience, who are they and what do they do? Are they high, mid or low earners? Who are your competitors and what are they doing? Next, think about where your logo will be displayed – it could be applied to business cards, but also vehicle livery, apparel, a website, etc.
Do your homework! Do as much research as you can in the time available.Research the competition and similar companies. Look at their logos and websites. What kind of image do they project?
Look at details such as colour schemes, typefaces, images, symbols, etc.
Look at unrelated businesses that target a similar audience as yours. What is their visual attraction?
We’ve been meaning to do a blog post on this brand for a little while now. Not only because they’re a fan of Gotham typeface as much as we are (our new logo is Gotham…keep your eyes peeled, it’s coming soon – along with our new website!), but we’ve recently noticed just how successful they’ve become in their unique market. They’ve perfected the blend of chilled, surf lifestyle combined with the sophistication of a big city. We can’t fault their brand identity, we’d happily sport a plain white tee with their black Saturdays logo across it. It’s wonderfully simple but equally as eye catching.
You’ll be surprised to know that they actually are a surf shop in NYC, it’s not just a fancy name. You may have also seen their logo sitting upon paper coffee cups – don’t worry that’s not some kind of mistake either, just another string to their bow.
In late ’09, downtown Manhattan became the site for Saturdays Surf. The store, which caters to New York’s surfers and coffee drinkers alike, is a small boutique focused on clean, stylish apparel, classic hardgoods, and a sampling of finer accessories and footwear. In little over a year the store has become an icon of sorts, and its private label is becoming a brand in its own right.
Out the back our their store is a fully planted yard that acts as a wood-decked sanctuary from the streets. It is a place to enjoy their coffee, hang out with friends or have a quiet meeting. Sounds ideal!
For any info on creating your own branded merch or custom tshirt printing, feel free to get in touch…
phone: 0207 183 8431