Sitename

If you find yourself struggling with your business outreach, tirelessly strolling through Canva for the ultimate job-landing resumé template or simply want to keep up with what’s trending in design, this one’s for you. 

After our exploration on the power of colour, typography is equally, if not more important to your brand and business identity; influencing the way we feel, how we perceive the brand and the “personality” we associate it with. This explains why when we view serif typefaces, it tends to feel more traditional; with a formal tone, and is used in a business’ branding to say “I’m trustworthy and reliable.” In contrast, sans-serif typefaces tend to project a more easy-going aura with a friendlier tone, announcing “it’s all fun and games over here!” 

Let’s start with the basics.

Though often used interchangeably, “font” and “typeface” do not mean the same thing and can have a lasting impact based on the one(s) you choose. A typeface refers to a type design; or the manner in which lettering is composed, and includes all variations of that design. For example, the popularly seen Helvetica is a famous typeface and a favourite amongst luxury fashion houses. Fonts, however, refer to the variations possible with a typeface. For example, Helvetica Bold, Helvetica Thin or Helvetica 10 pt, referring to the text size, are three different fonts. 

Generally, typefaces are characterised into two groups – serif or sans-serif. Serif typefaces are demonstrated with the delicate and strict strokes at the end of the letters, i.e.Times New Roman. Whereas sans-serif typefaces, as the name implies: “sans” meaning “a general absence,” are fonts without serifs, such as Arial. 

Why it’s important to get it right. 

In a study conducted on the readability of typefaces published by Dogusoy, Cicek and  Cagiltay, found that overall sans-serif typefaces had improved legibility, aka readability by participants and were therefore easier to understand. However, within the same study, experts discovered that serif typefaces had higher retention rates; participants tended to focus on these for a longer period of time and when questioned, had improved memory about the text they were proof-reading. Conversely, a paper published in The Design Journal took it a step further and studied type outside the traditional use of serif and sans-serif, discovering the positive cognitive effects of using disfluent typography, finding that harder to read typefaces can improve learning conditions. Interesting, no? 

Start by reflecting into your own brand or business’ typeface and see if it’s in-line with your aspiring brand identity and message. Here at ICON, we use a sans-serif typeface of choice that accurately represents our brand’s identity; youthful, friendly and inclusive, with a hint of formality. 

Here’s a compiled list of our favourite most successfully used typefaces:

Futura

If it’s good enough to be on a plaque on the moon, it’s good enough for us. Invented by German author and designer Paul Renner in 1927, the sans-serif Futura typeface quickly grew to be the most influential typeface of the 20th century. The retro-futuristic type has been used across industries, most notably film and media, and is the go-to typeface for advertising. 

Baskerville 

Designed by John Baskerville in the 1750s, the Baskerville serif typeface exudes elegance with a hint of mystery. Rightly so, as according to user interface expert Bishop, this typeface is “excellent for book design — and it is considered to be a true representation of eighteenth-century rationalism and neoclassicism.” 

Helvetica 

Created in 1957 by designers Mac Meidinger and Eduard Hoffman, this sans-serif typeface is the most widely used typeface across industries, and with good reason. Helvetica’s versatility and minimalism make it the ultimate typeface for easy to read documents, customised branding and merchandise, and in the opinion of Yang; CEO of the world’s leading resume company, a typeface that will make your job application stand out. 

If you’re looking to increase your reach through personalised merchandise and don’t know where to begin with design, contact us by clicking the link and our team of experts will help take you from idea to product in less than 14 days!

Whether it be for promotional purposes or internal staff, company t-shirts are all about generating buzz outside, or within, your organization. Let us walk you through some of the ways t-shirts build brands offline.

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Starting a brand can be a daunting task, especially in a city like London where we are surrounded by countless designers and entrepreneurs trying to make their mark in the creative industry.

Whether it be through progressive designs or niche branding, the question stands, how is your brand going to stand out from the crowd?

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some of Icon Printing's promotional printed examples

Here at Icon Printing, we customise clothing to cater for a wide range of needs – from specialist resale items to sports team-wear. One of our most popular requirements is promotional clothing and garments, as they provide extended brand exposure. Unlike traditional advertising, promotional products are difficult to miss. A tote bag with your logo will surely get more attention than a newspaper ad and your clients will be able to get repeated use out of it.

Here’s a brief list of pointers detailing why promoting your brand in this way can be beneficial –

Here are a few examples of how promotional garments could work for you –

If you’d like to create some promotional clothing to get your business noticed, drop us an email or give us a call for an instant quote. We even do express tshirt printing.

email: sales@iconprinting.com
phone: 0207 183 8431