The Winners – JAMAICA
The Jamaican 2012 Olympic team uniforms were designed by Cedella Marley (Bob Marley’s daughter and designer behind clothing label Catch A Fire) in collaboration with PUMA. We are loving the quintessentially Jamaican result, especially the pairing of the vibrant Jamaican national colours with the sleek and tailored shirts and jackets. Bonus points to them for the women’s printed leggings for their confidently flamboyant pattern and general difficult-to-wear-ability. 100m-world record holder Usain Bolt was roped in to model the uniform – and did so in his own typically understated way.
The Losers – SPAIN
Oh dear. You can always tell that something’s not quite right when you can’t get a real life person to model your national uniform. Spain inexplicably outsourced their uniform design to Russia. Russian manufacturer, Bosco – responded with this. Nice.
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This is a behind-the-scenes glimpse into what went into creating the 2012 Team GB uniform. Adidas appointed top British designer Stella McCartney as Creative Director and asked her to design a collection of 590 pieces for over 900 athletes. The process drew on both the technical expertise of Adidas as well as the creative eye of Stella.
This short clip is a great little insight and definitely worth a look.
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