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It all starts with a T-shirt.

As a content creator, you’re always looking for the next big thing that drives your personal brand: attracting new audiences, building credibility and creating new opportunities to connect in-person and online. If this sounds like you, our team at ICON have got you covered. Let’s break it down.

Why sell personalised merchandise? 

With its plethora of benefits, personalised merchandise acts as the ultimate brand awareness tactic. Growing your brand awareness can help attract new audiences to your content, as well as solidify existing ones. When people become aware of your brand, they are more likely to generate a lead towards your social platforms and become a part of your community, increasing your overall reach – a key KPI to help increase access to monetization and passive revenue schemes. 

Similarly, growing your brand awareness can help build credibility. When people see that your brand is well-known and highly engaging, they are more likely to trust you and your content. This can help you build a loyal audience who will continue to support you and create avenues where you’re able to market new products.

With credibility and brand awareness on your side; at ICON, we work one-to-one with clients to create bespoke merchandise that is tailored to your audience and creating pieces that sets you apart. For more, read our more in-depth blog on content creator merchandise and how you can unite your audience, by clicking here.

Why T-shirts are the way forward: 

As the most worn clothing item in the world, it is no surprise that T-shirts are at the heart of our printing services here at ICON, and a growing client favourite. A holy grail community engagement tool across the entertainment industry for their versatility and non-gender conforming style, T-shirts are the ultimate method to differentiate your brand and nourish an online audience through the launch of high quality, limited quantity individualised gear. This is why: 

T-Shirts Foster Brand Awareness

Personalised T-shirts are a great way to create brand awareness and promote your content. When people wear your T-shirt, they become walking billboards for your brand, spreading the word about you in places you wouldn’t have organic access too, increasing the access you have to a new audience.

T-Shirts Build Brand Loyalty

Personalised T-shirts also help build brand loyalty. When people wear customised personalised merchandise, they feel like they are part of your brand’s community. An interesting study by Hajo Adam and Adam D.Galinsky in the Journal of Experimental Social Psychology founded the word “enclothed cognition,” – simplified to mean “the association a community feels through consuming a product or service that builds explicit signals to a wider audience”  such as wearing merchandise belonging to a specific brand, content and influencer fan base. These consumers become your brand ambassadors, spreading the word about your content and building a sense of loyalty among your audience.

T-Shirts are Cost-Effective

Lastly, T-shirts are one of the most cost efficient solutions to creating personalised merchandise. Our best-selling Softstyle Adult T-Shirt is an affordable option for first time content creators, making it a great option for those who are just starting and have a limited budget.

Keen to get your first collection of personalised merchandise underway? Click here for an instant quote or contact our team for a more in-depth review into how we can take you from design to delivery in less than 14 days!

Undeniably recognised as the most popular personalised accessory, the Tote Bag is our best-selling accessory for events and promotional merchandise alike, with our Organic Cotton Shopper Tote quickly becoming a client favourite, and with good reason. Let’s break it down. 

Reusability and Sustainability

Tote bags are reusable and can last for a long time, reducing the need for single-use plastic bags. This makes them an eco-friendly choice that aligns with the values of many consumers and is a great hack when wanting to do more implicit marketing launches, as clients are likely to re-use these in more organic settings that would be unreachable from a company without extension marketing budgets. By offering personalised tote bags as a core personalised merchandise offering, company’s can showcase their commitment to sustainability and attract customers who prioritise eco-friendliness – a growing trend between Gen Z’s and Millennial shoppers; with 90% more willing to make a purchase that is more sustainable.

Practicality and Versatility

Tote bags are an everyday practical and versatile essential, making them suitable for a wide range of purposes. They can be used as grocery bags, beach bags, gym bags, or even as a stylish accessory for everyday use. Personalised tote bags can also be used as promotional items at events, conferences, or trade shows, showcasing your brand and increasing visibility.

Cost-Effective and Customizable

Tote bags are one of our most cost efficient merchandise options and at ICON, can be customised to reflect your brand’s identity and message in so many unique ways. Our Long Handle Shopper Tote is amongst the most popular styles we offer; averaging to just under £1.50 per unit, and can be designed with your company logo, slogan, or artwork, making them an ideal personalised merchandise option. Our Tote bags also come in a variety of sizes, colours, and styles, allowing you to choose the best option that suits your brand and target audience.

Trendy and Fashionable

Tote bags have become a trendy statement piece and fashionable accessory, with many designers and brands incorporating them into their collections. Personalised tote bags can be designed to reflect current fashion trends or to showcase your brand’s unique style and aesthetic, with Tote Bag sales reflecting an upwards growth trend regardless of niche or industry. By offering this in-trend form of personalised merchandise, companies are able to appeal to a wider audience; especially those who prioritise eco-friendliness, and increase overarching brand awareness. 

With their reusability, versatility, cost-effectiveness, and customisability, Tote Bags offer an edge over choosing your brand’s next merchandise offering, creating an opportunity to showcase your brand’s values and increase visibility. So, why not make tote bags your company’s next personalised merchandise choice? 

Keen to find out more? Our passionate team of experts is waiting to hear from you and help you guide your next order, Email us at sales@iconprinting.com or click here for an instant quote! 

Did you know that Screen Printing is amongst the most popular and versatile customisation techniques available? Pride for its extensive array of coloured inks, affordability and quick turnaround times, it’s our go-to at ICON for all orders in large quantities and one-off pieces alike. So how has this effective transfer technique that creates bold garments evolved overtime? Let’s break it down. 

What is it? 

Screen printing is a printing technique that involves the use of ink and a mesh stencil to transfer an image or design onto a material: canvases, posters and most commonly; and our personal favourites – garments! With a large selection of inks available no matter your requirements: sustainability, base garment choice and affordability – the inks used during the printing process are truly what differentiates this best-selling printing service. 

The most popular of these types of inks include: Plastisol inks; for ease of use and durability, Water-based inks; for an eco-friendly alternative, and Discharge inks; ideally suited for high quality prints on darker fabrics. If you’re looking for new custom-made merchandise, reach out to us by clicking here, and a member of our sales team will direct you towards what service + inks are right for you. 

The History: 

The evolution of printing inks is a story that spans thousands of years, from the first use of ink made from plant and animal materials to the development of modern synthetic inks that we use today. One of the earliest applications of screen printing inks was made using a mixture of water, gum arabic; a natural gum originally consisting of the hardened sap of two species of the Acacia tree, and soot, a slightly sticky, fine black or brown powder. This ink was applied to a stencil made of silk, which was stretched across a frame and pressed through; inspiring the screen printing techniques we use today. 

Types of inks: 

The early 20th century brought over the development of synthetic inks, created by mixing pigments with synthetic polymers, which allowed for a broader range of colour options and improved durability. Synthetic inks were also easier to work with than the traditional inks and had better adhesion properties, which made them ideal for printing on a wide range of materials, including fabrics, plastics and metals.

With the rise of technological advancements in the 60s, Plastisol ink was invented. Plastisol is a type of ink made from PVC particles suspended in a liquid plasticizer, or more simply put: a type of ink containing microplastics mixed with a liquid that helps it stick to things. Not only is this type of ink known for its adaptability and permanence but it is also ideal for printing on both light and dark-coloured fabrics. Our clients love the speediness of using this service specifically for their event merchandise – Check out our reviews here.

The sustainability movement drove an upsurge on finding more eco-conscious substitutes for existing printing inks and introduced Water-based inks. Popularised as a green alternative to traditional plastisol inks, water-based inks are known for their non-toxic, low-odour, and low waste production benefits. Made up of water and a colour pigment, although available in a limited range, Water-based inks are popular for their ability to produce bright and vibrant, long-lasting colours and often best suited for printing on cotton, linen, and other natural fabrics.

Similarly, in the late 1990’s, another type of eco-friendly water-based printing ink; Discharge ink, took the printing world by storm, revolutionising the screen printing process. Designed specifically to be used on dark-coloured fabrics, these inks are formulated by bleaching out dye from a chosen fabric, creating a lighter colour that can then be printed over with a brighter, more vibrant ink colour, producing crisp results that feel much softer than plastisol printing.

Whether you’re looking for a durable and versatile ink for printing on fabrics or a specialty ink for creating unique designs, there is an ink out there that will meet your needs. 

Keen to find out more? Our passionate team of experts is waiting to hear from you and help you guide your next order, Email us at sales@iconprinting.com or click here for an instant quote! 

In the print world, screen printing is one of the most common methods used in personalised merchandise production, and with good reason. At ICON, it’s often our main method of printing for time sensitive, high-quality and long-lasting personalised t-shirts, whilst allowing for expert levels of detail and a wide variety of customisation. As pioneers in the printing industry, we’ve seen our fair share of what makes a spectacular screen printed garment, and have compiled a list of all the things you need to consider before embarking on your new order. Let’s talk about it. 

Design: 

When choosing which of your creative designs to screen print, opt for higher quality images that have thick elements of detail to avoid losing any imagery during the printing process. Similarly, try to avoid very small gaps of negative spaces, as these can fill in or “bleed” easily – Ink is a fluid and therefore spreads a little bit by nature. And if you’re on the more price conscious side, take note that a separate screen is required for each colour in the design, so, the fewer colours in your design, the less it costs to print. 

Pro tips: 

– A general guideline to follow for your prospect artwords is to use fonts at or above 12 points and lines or outlines stroke size larger than 0.3 pt. 

– Artwork type: Vector or Raster graphics

– Convert all strokes to paths or outline any strokes before submitting artwork.

– Convert all text to outlines in case we don’t have the font that you used on file.

Garment or Base Layer:

The versatility of our screen printing services allows for a large variety of garments to be printed on, ranging from accessories such as our Organic Cotton Totes, all the way to our densely textured Polo Shirts. For the highest quality, and most long-lasting results, aim to use Cotton and Cotton blend fabrics, as these are generally multifilament; i.e. have a greater capacity for absorbing ink compared to synthetic materials, particularly cotton knits, as these tend to have a softer texture, while woven cotton can be breezy for the summer months and warmer in winter weather.

Check out our wide selection of garments here.

Inks:

The primary differences in screen printing are not found in the method but in the types of inks used and the effects that they produce. One of the most commonly used inks in screen printing is plastisol ink which uses spot colours; suited ideally for maximum durability, affordability and endless pantone colour matching. For our eco-conscious clients, water-based inks are the best option, and result in a more soft textured feel. However, if your design is full colour or if you want to achieve a different feel, a different print method might be more suitable. 

Got more questions? Ask a member of our team by clicking here or visit our FAQ for more information. 

Are you looking for an effective way to grow your business outreach? Whether you’re an aspiring entrepreneur, small business owner or content creator looking to gain more traction and solidify brand loyalty within your community, embroidered personalised apparel is an excellent option. Embroidery stands as one of the oldest, and most traditional forms of customising fabrics – dating back to the Ancient Egyptian era where intricate embroidery was stitched into linen as a symbol of status, and is one of our personal favourite services we offer here at ICON. 

If you own a brand or business (or are hoping to establish one!) you know how important it is to build an image your audience can recognize, and trust. Here’s how embroidery can make that happen: 

Premium Feel

Amongst the most versatile styles, Polo Shirts are a fan favourite when it comes to premium feel merchandise, and is perfectly customisable with your unique company logo and branding with embroidery. Not only does the dense texture of the garment contribute to feeling more high quality, but accompanied by bespoke embroidery in 100% cotton thread,  further adds that sparkle of luxury to your pieces and your customer’s perceptions.

Long Lasting

For our clients who need bespoke personalised merchandise intended for use in an industrial setting or for work wear, our embroidery services are the most suitable form of personalisation! 

Embroidery is durable – executed with only the highest quality cotton threads, versatile – available in a vast array of colour and finish options and lastly, offers long lasting wear and tear, acting as the ultimate addition or alternate to screen print. 

A Unique Way to Stand Out

Embroidery with us allows you to customise all your apparel, from our signature t-shirts and totes, to our new range of baseball caps, all with unique designs that feature your logo or chosen design. Not only does this create a more premium and professional finish, but this finishing touch also gives your existing and potential customers something tangible to remember you by. In a world where everyone is trying to get their message across, having something physical such as our Heavy-Blend, Unisex Organic Hoodie, the ultimate blank canvas for embroidery, can be a great way to stand out from the crowd. Our clients love the high-quality finish and praise the wearability of their embroidered designs, with Melendez loving their “top quality embroidery results.”

What are you waiting for? Get in touch with us at sales@iconprinting.com or click here for an instant quote! 

Working within the realms of customised printing, ICON has successful delivered personalised merchandise to thousands of clients in the UK and worldwide in our time within the industry. As part of our expertise, we provide white labelling, and more particularly, re-labelling services, which can readily be used to improve quality, enhance brand image and make significant impact in increasing the perceived value of merchandise.  

Here’s everything you need to know about it.

The What:

White labelling is the process of ordering already assembled products from a manufacturer or wholesaler and then customising these products to include your own labels, branding and unique offering. Here at ICON, we work closely with clients who want to commission this service and provide the product i.e., our Organic Unisex T-shirts, our Heavy Blend Hoodies and other printable apparel we sustainably source, and customise these with their chosen colours, designs and even customised company or logo-specific labelling.

For our current clients and prospect users alike, the method of white labeling has now made it exponentially simpler; and more cost effective, to create their own personalized merchandise. An industry in particular that has been momentously impacted by the widespread growth of white labeling is the Music industry.

Professionals in the industry such as Cochrane (2022) reported a significant rise in the demand, and the corresponding sales of fan merchandise, with Travis Scott’s London O2 show in August of this year, selling nearly £1 million pounds worth of merchandise at these concerts. For smaller or independent artists in the UK within the industry, a study conducted by Spotify (2022) found an identical sentiment, with revenue generated from fan merchandise providing a sustainable financial stream of income for these artists during a time where revenue from streaming is negligible and the cost-of-living crisis is continually impacting ticket sales.

The Why:

With ICON’s white labelling services being simple, sustainable and cost effective to execute, it’s now easier than ever before to start your business, improve your brand awareness and grow a stronger audience. Whether you’re an independent creator or hosting a local triathlon, making use of our white labelling services enables a stress-free journey to design and sustainably executing your ultimate personalised merchandise.

How?

It’s cost effective:

By using a white labelling printing provider, the costs of sourcing a supplier, having to order in large or minimum order quantities, and the price of working with multiple vendors; such aa a graphic designer, a wholesaler and an embroidery specialist, are removed. Here at ICON, we streamline the process of creating your personalised merchandise and manage every stage of the process, all in-house and all within our quoted price. (there’s no surprises!)

It’s simple:

The complexity of creating personalised merchandise, especially with the plethora of textiles, printing techniques and more, can be hard to understand and fulfil. White labelling allows for a large majority of the hard work; and time, associated with production to decrease – or be removed all together. Now, without the need to sample fabrics, find a manufacturer and manage a production team, your time can be used towards building your business or working on making viral content for your audience.

It’s more sustainable:

Without the associated energy and waste used to mass produce merchandise with minimum order quantities for more competitive prices, you can now produce only what you need or what has already been sold. By placing sustainability and environmental impact at the forefront, here at ICON you can purchase quantities as low as a single item, and choose your desired fabric, apparel type and according to your design, a printing technique as well.

Want to find out more? To get an instant quote, click here or contact us at sales@iconprinting.com and one of our team will be in touch to get you started.

 

One very popular item we often find ourselves customising, is the trusty tote bag. We are based in Shoreditch, east London – and in this area you can’t walk two minutes down the road without seeing one dash past you. Londoners love them. That’s why they make such great promotional items, merch and give-aways. For high volume orders, getting your tote bags screen printed would be your best bet and they will last super well. For more of a promotional ‘hand out’ bag, totes that are digitally Direct to Garment printed are a fantastic option.

 

Here’s an example of a DTG printed canvas tote…

digital Direct to Garment Printed canvas Tote bag

 

We printed these natural canvas tote bags the other week for the Courtauld Institute Of Art, they were designed by Bullet Creative. These were digitally Direct to Garment printed and as you can see, this particular print technique has handled reproducing this “painting style” image really well. Even though canvas tote bags often do have a slight texture to them, DTG printing can still adhere to this particular surface very nicely, with the full colour artwork not suffering at all.

If you have any questions about any of our printing techniques, drop us a line at: sales@iconprinting.com or give us a ring on 0207 183 8431. For more info on Digital Direct to Garment printing on t-shirts and tote bags take a look at our website.

 

Alongside promotional and corporate clothing, we also print garments for established and up ‘n’ coming clothing labels. Much of this artwork is fashion lead graphics or hand drawn illustrations. Bold, one or two colour designs print really well and can make very desirable items of clothing.

Screen Printed Creative T-shirt Designs

At Icon Printing, we are really passionate about what we do and we’re always on the look out for inspirational printed clothing to post up on our blog. So, check out these bad boys. Syndicate Original is a clothing label from Ukraine, who are inspired by “American heritage and also by the simplicity and minimalism of Scandinavian aesthetics.” Their focus is combining the aesthetics of classic menswear and enhancing cuts and concepts with up-to-date elements. They often collaborate with well-known artists, illustrators and designers which allows them to treat street style in such a unique and fresh way.

If you’ve got a favourite clothing line you think we should shout about, get in touch! We’d love to hear from you. Check out this link for t-shirt printing london information.

email: sales@iconprinting.com

phone: 0207 183 8431

 

We recently had the pleasure of printing Caggie Dunlop’s first line of tees. The video above is a great little insight into her vision and the concept behind her brand ISWAI.

Caggie's digital Direct to Garment printed t-shirts

Make sure you check out her website, there’s a lot of really fantastic content on there.

If you would like to find out more about direct to garment printing on tees or tanks, drop us a line at: sales@iconprinting.com or call 0207 183 8431.

 

This post is a bit geek chic, but we just couldn’t help ourselves! Dodge & Burn have created an awesome line of photo/camera inspired tees that are hand screen printed on American Apparel. This statement on their website couldn’t be more true…

“We’re neck-deep into the digital age and more people than ever are taking photos. I believe that regardless of whether you use your iPhone or an old Leica screw mount camera to capture your decisive moment, you are part of the history of photography. Dodge & Burn is here to remind you of this.”

You may not use or even recognise these particular cameras that are intricately illustrated as their t-shirt artwork, but that doesn’t matter. Like Dodge & Burn stated, these days everyone and anyone can be a photographer and can appreciate this medium on any level.

example of tagless t-shirt printing

Another nice detail these tees have is a screen printed tagless label in the neckline of the shirt. This is a post production service we offer at Icon Printing. In this case it would involve removing the existing American Apparel label and printing in that spot or even attaching your own custom label. If it’s a small run of tees we recommend the heat seal transfer version of tagless label – to keep costs down, otherwise screen printing (like the one by D&B) looks fantastic, is long lasting and is more comfortable to wear.

If you would like any more information on tagless printing or t-shirt printing london, please get in touch.

email: sales@iconprinting.com

phone: 0207 183 8431