Working within the realms of customised printing, ICON has successful delivered personalised merchandise to thousands of clients in the UK and worldwide in our time within the industry. As part of our expertise, we provide white labelling, and more particularly, re-labelling services, which can readily be used to improve quality, enhance brand image and make significant impact in increasing the perceived value of merchandise.
Here’s everything you need to know about it.
The What:
White labelling is the process of ordering already assembled products from a manufacturer or wholesaler and then customising these products to include your own labels, branding and unique offering. Here at ICON, we work closely with clients who want to commission this service and provide the product i.e., our Organic Unisex T-shirts, our Heavy Blend Hoodies and other printable apparel we sustainably source, and customise these with their chosen colours, designs and even customised company or logo-specific labelling.
For our current clients and prospect users alike, the method of white labeling has now made it exponentially simpler; and more cost effective, to create their own personalized merchandise. An industry in particular that has been momentously impacted by the widespread growth of white labeling is the Music industry.
Professionals in the industry such as Cochrane (2022) reported a significant rise in the demand, and the corresponding sales of fan merchandise, with Travis Scott’s London O2 show in August of this year, selling nearly £1 million pounds worth of merchandise at these concerts. For smaller or independent artists in the UK within the industry, a study conducted by Spotify (2022) found an identical sentiment, with revenue generated from fan merchandise providing a sustainable financial stream of income for these artists during a time where revenue from streaming is negligible and the cost-of-living crisis is continually impacting ticket sales.
The Why:
With ICON’s white labelling services being simple, sustainable and cost effective to execute, it’s now easier than ever before to start your business, improve your brand awareness and grow a stronger audience. Whether you’re an independent creator or hosting a local triathlon, making use of our white labelling services enables a stress-free journey to design and sustainably executing your ultimate personalised merchandise.
How?
It’s cost effective:
By using a white labelling printing provider, the costs of sourcing a supplier, having to order in large or minimum order quantities, and the price of working with multiple vendors; such aa a graphic designer, a wholesaler and an embroidery specialist, are removed. Here at ICON, we streamline the process of creating your personalised merchandise and manage every stage of the process, all in-house and all within our quoted price. (there’s no surprises!)
It’s simple:
The complexity of creating personalised merchandise, especially with the plethora of textiles, printing techniques and more, can be hard to understand and fulfil. White labelling allows for a large majority of the hard work; and time, associated with production to decrease – or be removed all together. Now, without the need to sample fabrics, find a manufacturer and manage a production team, your time can be used towards building your business or working on making viral content for your audience.
It’s more sustainable:
Without the associated energy and waste used to mass produce merchandise with minimum order quantities for more competitive prices, you can now produce only what you need or what has already been sold. By placing sustainability and environmental impact at the forefront, here at ICON you can purchase quantities as low as a single item, and choose your desired fabric, apparel type and according to your design, a printing technique as well.
Want to find out more? To get an instant quote, click here or contact us at sales@iconprinting.com and one of our team will be in touch to get you started.
Screen Printed t-shirts is our most popular request here at Icon Printing. Not only are the results long lasting, screen printing is also the most cost effect way of printing large quantity of garments.
One very popular item we often find ourselves customising, is the trusty tote bag. We are based in Shoreditch, east London – and in this area you can’t walk two minutes down the road without seeing one dash past you. Londoners love them. That’s why they make such great promotional items, merch and give-aways. For high volume orders, getting your tote bags screen printed would be your best bet and they will last super well. For more of a promotional ‘hand out’ bag, totes that are digitally Direct to Garment printed are a fantastic option.
Here’s an example of a DTG printed canvas tote…
We printed these natural canvas tote bags the other week for the Courtauld Institute Of Art, they were designed by Bullet Creative. These were digitally Direct to Garment printed and as you can see, this particular print technique has handled reproducing this “painting style” image really well. Even though canvas tote bags often do have a slight texture to them, DTG printing can still adhere to this particular surface very nicely, with the full colour artwork not suffering at all.
If you have any questions about any of our printing techniques, drop us a line at: sales@iconprinting.com or give us a ring on 0207 183 8431. For more info on Digital Direct to Garment printing on t-shirts and tote bags take a look at our website.
Alongside promotional and corporate clothing, we also print garments for established and up ‘n’ coming clothing labels. Much of this artwork is fashion lead graphics or hand drawn illustrations. Bold, one or two colour designs print really well and can make very desirable items of clothing.
At Icon Printing, we are really passionate about what we do and we’re always on the look out for inspirational printed clothing to post up on our blog. So, check out these bad boys. Syndicate Original is a clothing label from Ukraine, who are inspired by “American heritage and also by the simplicity and minimalism of Scandinavian aesthetics.” Their focus is combining the aesthetics of classic menswear and enhancing cuts and concepts with up-to-date elements. They often collaborate with well-known artists, illustrators and designers which allows them to treat street style in such a unique and fresh way.
If you’ve got a favourite clothing line you think we should shout about, get in touch! We’d love to hear from you. Check out this link for t-shirt printing london information.
email: sales@iconprinting.com
phone: 0207 183 8431
We recently had the pleasure of printing Caggie Dunlop’s first line of tees. The video above is a great little insight into her vision and the concept behind her brand ISWAI.
Make sure you check out her website, there’s a lot of really fantastic content on there.
If you would like to find out more about direct to garment printing on tees or tanks, drop us a line at: sales@iconprinting.com or call 0207 183 8431.
This post is a bit geek chic, but we just couldn’t help ourselves! Dodge & Burn have created an awesome line of photo/camera inspired tees that are hand screen printed on American Apparel. This statement on their website couldn’t be more true…
“We’re neck-deep into the digital age and more people than ever are taking photos. I believe that regardless of whether you use your iPhone or an old Leica screw mount camera to capture your decisive moment, you are part of the history of photography. Dodge & Burn is here to remind you of this.”
You may not use or even recognise these particular cameras that are intricately illustrated as their t-shirt artwork, but that doesn’t matter. Like Dodge & Burn stated, these days everyone and anyone can be a photographer and can appreciate this medium on any level.
Another nice detail these tees have is a screen printed tagless label in the neckline of the shirt. This is a post production service we offer at Icon Printing. In this case it would involve removing the existing American Apparel label and printing in that spot or even attaching your own custom label. If it’s a small run of tees we recommend the heat seal transfer version of tagless label – to keep costs down, otherwise screen printing (like the one by D&B) looks fantastic, is long lasting and is more comfortable to wear.
If you would like any more information on tagless printing or t-shirt printing london, please get in touch.
email: sales@iconprinting.com
phone: 0207 183 8431
Muse of Fire – Film Trailer
We’ve recently had the pleasure of printing a run of tees for these two funny fellows, who are on a mission to change the world’s perception of Shakespeare.
“This unique feature documentary follows two actors, Giles Terera and Dan Poole, as they travel the world to find out everything they can about tackling the greatest writer of them all. Together they have directed and produced an inspiring film that aims to demystify and illuminate Shakespeare’s work for everyone: from actors, directors and students of all disciplines, right through to the man on the street.
Denmark with Jude Law, Baz Luhrmann in Hollywood, a prison in Ireland, and on set with Al Pacino’s King Lear. Think Shakespeare is boring? Think again!
Featuring: Dame Judi Dench, Ewan McGregor, Sir Ian McKellen, Jude Law, Sir Derek Jacobi, Dame Helen Mirren, Fiona Shaw, Alan Rickman, Baz Luhrmann, Zoe Wanamaker, and many more.”
More info here – shakespearefilm.com
These t-shirts were DTG (direct to garment) printed on one of our most popular unisex tees by Gildan. This brand of crew neck t-shirt is always a fantastic choice due to the quality craftsmanship – making them super durable. They’re 100% cotton, which is an ideal surface for all print methods.
If you’d like more information on direct to garment printing garments for events and functions, please get in touch.
email: sales@iconprinting.com
phone: 0207 183 8431
Last year, bimonthly visual culture and design magazine Print, invited 12 leading visual artists to choose a cause they would like to support and create a design for tote bags that would then be sold on MyDesignShop.com. One hundred percent of the profits from these bags went to the causes chosen by the artists.
The artists included in this project were:
Spin for Bone Cancer Research UK
Laurent Fetis for The World Wildlife Fund
James Joyce for Save the Children
Geoff McFetridge for Gabriella Charter School
Atélier Telescopique for Fondation de France
Sawdust for the British Heart Foundation
One design we found resonated with us in particular was created by Atélier Telescopique for Fondation de France. This organisation helps individuals and companies who wish to be involved in philanthropy by enabling them to create their own foundations under its aegis. They set up action programs in many areas – including education, medical and scientific research, culture, and the environment.
The tote bag design concept –
“This design is directly inspired by the tote-bag material. We called this model ‘Wild Canvas,’ and we chose to use an embroidery technique to print the pattern on the canvas. We do not really know why, but the tiger is certainly one of the most re-produced patterns on embroidered canvas! This tiger is a symbol for the environment and ecology.”
It’s nice see a concept for an embroidery based tote, as opposed to a typical screen print. Both these processes are just as impactful, but embroidery often denotes a slightly more professional, corporate feel.
If you’d like information on any of the print processes we offer or have any questions about custom tshirt printing, don’t hesitate to get in touch!
email: sales@iconprinting.com
phone: 0207 183 8431
twitter: iconprinting
American label Make Believe Clothing have some awesome screen printed items for sale on their website. Their “thang” is classically inspired designs with a modern twist. Up on the Make Believe blog they have photo documented festivals they have attended – for which they’ve created a line of specifically “made for” tees and totes.
Their prints are inspired by the aesthetic appeal of the 1950s simplicity, composing designs that are both timeless and appealing to all generations. They’re into one colour prints – two at most, keeping things clean and unfussy. Some of their designs are pre-distressed at the artwork stage, which adds to the retro feel.
If you have an event coming up, and need some printed merch – get in touch! We’re good with short notice and quick turnarounds too…
email: sales@iconprinting.com
phone: 0207 183 8431
As you’ll most definitely be aware (unless you’ve been living under a rock…) it is Her Majesty’s Diamond Jubilee this weekend. The UK is awash with Union Jack everything – you can’t move for red, white and blue. It is undoubtedly, cause for celebration – as the only other British monarch to celebrate a Diamond Jubilee was Queen Victoria in 1897 – so party on Ma’am (as in jam)!
So, at least there is good reason for this colour scheme to be absolutely everywhere at the moment. But imagine if everything you created and looked at on a daily basis was red, white and blue. This literally is the case for design duo Crispin Finn. Everything they produce is red white or blue, no tonal variations, nothing. Pretty amazing! They offer “quality design, illustration and goods released in limited quantity at affordable prices” – but there is no justification as to why they work to such a strict colour scheme. As a result, the work on their website ties together beautifully and their style really does lend itself to such restraints – almost giving the work a retro, 1950s feel…
One of our favourite items they’ve come up with is this “Hello my Name is” T-shirt, shown above. It’s a two colour screen print and comes with a washable pen for filling in the “sticker”. They’ve got an array of wonderful screen printed goodies available – from totes to tea towels.
Above, is a collaborative range of sweaters created by talented embroiderer Becky Hogg alongside Crispin Finn. These were inspired by vernacular shop signage of a time gone by. Digital embroidery is a service we offer at Icon Printing, so obviously these were another hit with us. Such great work!
Feel free to chat to us about screen printing and digital embroidery – we love it. We’re big on polo shirt printing london.
email: sales@iconprinting.com
phone: 0207 183 8431