Undeniably recognised as the most popular personalised accessory, the Tote Bag is our best-selling accessory for events and promotional merchandise alike, with our Organic Cotton Shopper Tote quickly becoming a client favourite, and with good reason. Let’s break it down.
Reusability and Sustainability
Tote bags are reusable and can last for a long time, reducing the need for single-use plastic bags. This makes them an eco-friendly choice that aligns with the values of many consumers and is a great hack when wanting to do more implicit marketing launches, as clients are likely to re-use these in more organic settings that would be unreachable from a company without extension marketing budgets. By offering personalised tote bags as a core personalised merchandise offering, company’s can showcase their commitment to sustainability and attract customers who prioritise eco-friendliness – a growing trend between Gen Z’s and Millennial shoppers; with 90% more willing to make a purchase that is more sustainable.
Practicality and Versatility
Tote bags are an everyday practical and versatile essential, making them suitable for a wide range of purposes. They can be used as grocery bags, beach bags, gym bags, or even as a stylish accessory for everyday use. Personalised tote bags can also be used as promotional items at events, conferences, or trade shows, showcasing your brand and increasing visibility.
Cost-Effective and Customizable
Tote bags are one of our most cost efficient merchandise options and at ICON, can be customised to reflect your brand’s identity and message in so many unique ways. Our Long Handle Shopper Tote is amongst the most popular styles we offer; averaging to just under £1.50 per unit, and can be designed with your company logo, slogan, or artwork, making them an ideal personalised merchandise option. Our Tote bags also come in a variety of sizes, colours, and styles, allowing you to choose the best option that suits your brand and target audience.
Trendy and Fashionable
Tote bags have become a trendy statement piece and fashionable accessory, with many designers and brands incorporating them into their collections. Personalised tote bags can be designed to reflect current fashion trends or to showcase your brand’s unique style and aesthetic, with Tote Bag sales reflecting an upwards growth trend regardless of niche or industry. By offering this in-trend form of personalised merchandise, companies are able to appeal to a wider audience; especially those who prioritise eco-friendliness, and increase overarching brand awareness.
With their reusability, versatility, cost-effectiveness, and customisability, Tote Bags offer an edge over choosing your brand’s next merchandise offering, creating an opportunity to showcase your brand’s values and increase visibility. So, why not make tote bags your company’s next personalised merchandise choice?
Keen to find out more? Our passionate team of experts is waiting to hear from you and help you guide your next order, Email us at email@example.com or click here for an instant quote!