Undeniably recognised as the most popular personalised accessory, the Tote Bag is our best-selling accessory for events and promotional merchandise alike, with our Organic Cotton Shopper Tote quickly becoming a client favourite, and with good reason. Let’s break it down. 

Reusability and Sustainability

Tote bags are reusable and can last for a long time, reducing the need for single-use plastic bags. This makes them an eco-friendly choice that aligns with the values of many consumers and is a great hack when wanting to do more implicit marketing launches, as clients are likely to re-use these in more organic settings that would be unreachable from a company without extension marketing budgets. By offering personalised tote bags as a core personalised merchandise offering, company’s can showcase their commitment to sustainability and attract customers who prioritise eco-friendliness – a growing trend between Gen Z’s and Millennial shoppers; with 90% more willing to make a purchase that is more sustainable.

Practicality and Versatility

Tote bags are an everyday practical and versatile essential, making them suitable for a wide range of purposes. They can be used as grocery bags, beach bags, gym bags, or even as a stylish accessory for everyday use. Personalised tote bags can also be used as promotional items at events, conferences, or trade shows, showcasing your brand and increasing visibility.

Cost-Effective and Customizable

Tote bags are one of our most cost efficient merchandise options and at ICON, can be customised to reflect your brand’s identity and message in so many unique ways. Our Long Handle Shopper Tote is amongst the most popular styles we offer; averaging to just under £1.50 per unit, and can be designed with your company logo, slogan, or artwork, making them an ideal personalised merchandise option. Our Tote bags also come in a variety of sizes, colours, and styles, allowing you to choose the best option that suits your brand and target audience.

Trendy and Fashionable

Tote bags have become a trendy statement piece and fashionable accessory, with many designers and brands incorporating them into their collections. Personalised tote bags can be designed to reflect current fashion trends or to showcase your brand’s unique style and aesthetic, with Tote Bag sales reflecting an upwards growth trend regardless of niche or industry. By offering this in-trend form of personalised merchandise, companies are able to appeal to a wider audience; especially those who prioritise eco-friendliness, and increase overarching brand awareness. 

With their reusability, versatility, cost-effectiveness, and customisability, Tote Bags offer an edge over choosing your brand’s next merchandise offering, creating an opportunity to showcase your brand’s values and increase visibility. So, why not make tote bags your company’s next personalised merchandise choice? 

Keen to find out more? Our passionate team of experts is waiting to hear from you and help you guide your next order, Email us at or click here for an instant quote! 

If “recycle and reuse” is your thing, you may have heard of high street favourite – Marks and Spencers’ new “SHWOP ’til you drop” scheme – which we think is a pretty awesome idea, in a world of mass consumerism. Basically, “shwopping” is about bringing an old item of clothing into an M&S store with you (even if it’s not from M&S) each time you go in to buy something new. You leave it with them and all clothing goes to Oxfam – they either resell it in one of their stores, forward it on to those who need it in the Third World, or recycle fibers to make new materials – more info here. Good job M&S!

Talking of which, we’ve come across an alternative way to recycle something we bet you have hanging out in your wardrobe right this minute. So, if you’re not an M&S fan, this might be for you. We came across this cool experiment on a blog by Judah Method Clothing. This tee (see photo 4 below) was created using a vinyl car decal, ducktape and bleach. While this is not a cost effective way to mass produce tee’s it is a great way to prototype and experiment. Here is some insight into the process, a photo guide, and the finished concept.

You will need:

(see photo 1.)

1. A Car Decal (Judah Method decal was used in this example). 2. Large Black T-shirt (here’s where your old black tee comes in handy!). 3. Roll of Duck Tape. 4. Pair of Scissors. 5. Spray bottle with a 70% bleach, 30% water solution and an hour of time.

Step One: Lay the shirt flat and apply decal. This step is not easy, the decals don’t like to stick to tees so take care peeling the backing off. (see photo 2.)

Recycle a black t-shirt
Step Two: Apply duck tape in desired pattern. For this one I sent with a stripped pattern mimicking the shape of the Judah Method logo. (see photo 3.)
Recycle a black t-shirt
Step Three: Lightly spray shirt with the bleach solution, when done remove the tape and decal, let dry. Wash & Enjoy! (see photo 4.)We really like the galaxy/star-burst feel they’ve achieved here, it’s such an easy way of giving an old black tee a brand new look.