Be the best (more…)
This caught our eye recently at Icon Printing, as we actually print onto sportswear too, if you didn’t know? So this little gem didn’t go a miss.
Inspired by the sports brand PUMA’s – “Make Football Anywhere” DIY campaign, London design studio GBH wanted to capture the “raw, passionate enthusiasm” of grass-roots football. Tape plays a pivotal role in amateur footy, from securing the nets to holding shin pads in place, so it seems appropriate that GBH has created PUMA’s new typeface out of gaffer tape.
“The start point was to order 150 rolls of tape and begin experimenting with folding, ripping and sticking it into shapes, to form a full Roman alphabet and the all-important kit numerals,” GBH’s Jason Gregory.
See the full article here.
This is a behind-the-scenes glimpse into what went into creating the 2012 Team GB uniform. Adidas appointed top British designer Stella McCartney as Creative Director and asked her to design a collection of 590 pieces for over 900 athletes. The process drew on both the technical expertise of Adidas as well as the creative eye of Stella.
This short clip is a great little insight and definitely worth a look.
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We are stoked that our t-shirt printing london services were used to help out Arsenal Football Club!
Along with their Charity of the Season “Centrepoint”, who list Prince William as a previous patron, Arsenal organised a fun-run around the outside of the Emirates Stadium on Saturday 19th March this year.
This was arranged to raise £500,000 to develop a state-of-the-art facility in Soho to help young homeless people get back on their feet. The Club recently dedicated its Premier League fixture against Fulham F.C towards its overall target, generating £180,000 in a single day. Anyone wishing to contribute further to the good cause can visit www.beagoonerbeagiver.org.
Icon Printing were delighted to be asked to dress Arsenal’s star winger Theo Walcott for the day with distinct custom printed t-shirts, and a vibrant “Be a Gunner, Be a Runner” logo on dark black background. See the designs on our gallery page. Unfortunately these aren’t for sale to the general public yet but we’re working on it…
Theo stated “be a Gunner, be a Runner” promises to be a great event for all the family, so I’d encourage Arsenal fans young and old and anyone who fancies getting in shape for the New Year to give the race a go! I’ve been lucky enough to see first-hand the amazing work that Centrepoint does with homeless young people, so by signing up for the fun run you are helping to make a real difference. I’m sure that with everyone’s support we can smash the fundraising target!
For further information on ‘Be a Gunner. Be a Runner’ contact Chris Soult in the Arsenal Football Club Communications Department on 020 7704 4015 or firstname.lastname@example.org.