If you find yourself struggling with your business outreach, tirelessly strolling through Canva for the ultimate job-landing resumé template or simply want to keep up with what’s trending in design, this one’s for you. 

After our exploration on the power of colour, typography is equally, if not more important to your brand and business identity; influencing the way we feel, how we perceive the brand and the “personality” we associate it with. This explains why when we view serif typefaces, it tends to feel more traditional; with a formal tone, and is used in a business’ branding to say “I’m trustworthy and reliable.” In contrast, sans-serif typefaces tend to project a more easy-going aura with a friendlier tone, announcing “it’s all fun and games over here!” 

Let’s start with the basics.

Though often used interchangeably, “font” and “typeface” do not mean the same thing and can have a lasting impact based on the one(s) you choose. A typeface refers to a type design; or the manner in which lettering is composed, and includes all variations of that design. For example, the popularly seen Helvetica is a famous typeface and a favourite amongst luxury fashion houses. Fonts, however, refer to the variations possible with a typeface. For example, Helvetica Bold, Helvetica Thin or Helvetica 10 pt, referring to the text size, are three different fonts. 

Generally, typefaces are characterised into two groups – serif or sans-serif. Serif typefaces are demonstrated with the delicate and strict strokes at the end of the letters, i.e.Times New Roman. Whereas sans-serif typefaces, as the name implies: “sans” meaning “a general absence,” are fonts without serifs, such as Arial. 

Why it’s important to get it right. 

In a study conducted on the readability of typefaces published by Dogusoy, Cicek and  Cagiltay, found that overall sans-serif typefaces had improved legibility, aka readability by participants and were therefore easier to understand. However, within the same study, experts discovered that serif typefaces had higher retention rates; participants tended to focus on these for a longer period of time and when questioned, had improved memory about the text they were proof-reading. Conversely, a paper published in The Design Journal took it a step further and studied type outside the traditional use of serif and sans-serif, discovering the positive cognitive effects of using disfluent typography, finding that harder to read typefaces can improve learning conditions. Interesting, no? 

Start by reflecting into your own brand or business’ typeface and see if it’s in-line with your aspiring brand identity and message. Here at ICON, we use a sans-serif typeface of choice that accurately represents our brand’s identity; youthful, friendly and inclusive, with a hint of formality. 

Here’s a compiled list of our favourite most successfully used typefaces:


If it’s good enough to be on a plaque on the moon, it’s good enough for us. Invented by German author and designer Paul Renner in 1927, the sans-serif Futura typeface quickly grew to be the most influential typeface of the 20th century. The retro-futuristic type has been used across industries, most notably film and media, and is the go-to typeface for advertising. 


Designed by John Baskerville in the 1750s, the Baskerville serif typeface exudes elegance with a hint of mystery. Rightly so, as according to user interface expert Bishop, this typeface is “excellent for book design — and it is considered to be a true representation of eighteenth-century rationalism and neoclassicism.” 


Created in 1957 by designers Mac Meidinger and Eduard Hoffman, this sans-serif typeface is the most widely used typeface across industries, and with good reason. Helvetica’s versatility and minimalism make it the ultimate typeface for easy to read documents, customised branding and merchandise, and in the opinion of Yang; CEO of the world’s leading resume company, a typeface that will make your job application stand out. 

If you’re looking to increase your reach through personalised merchandise and don’t know where to begin with design, contact us by clicking the link and our team of experts will help take you from idea to product in less than 14 days!

If you’re an influencer in the Gaming space struggling to widen your reach and strengthen your fan base, this one’s for you. 

Today, 2.8 Billion people make up one of the largest communities in the world — Gamers. With one in three people worldwide engaging in playing video games on a weekly basis; a number continuously growing as you’re reading this, the gaming industry has experienced a boom like no other, with a projected market value of $300 Billion by 2025. This surge of players online has created a new opportunity for gaming enthusiasts; to quit their day jobs and generate full-time incomes as Gaming Influencers; Streamers, Pro-level gamers, E-sport players and more. 

With a cult following built on platforms like Twitch, Discord and Youtube Gaming, Influencers in the industry have marked their territories online by accumulating an impressive fanbase. Gamer turned Youtuber PewDiePie is the most subscribed to person on Youtube till date, with a monumental 111 million watchers. What keeps the gamer audience growing? According to a study published in the International Journal of Interdisciplinary Research: fan-themed custom apparel. 

Personalised merchandise has been named the holy grail community engagement tool across the entertainment industry. In a growing yet saturated space for upcoming Gaming Talent, the ultimate method to differentiate a brand and nourish an online audience is through the launch of high quality, limited quantity individualised gear.

Ex-pro-level player now Twitch sensation; Tyler “Ninja” Blevins, was amongst the first gamers to launch a collaborative collection for his impressive 13 million Twitch streamers with Adidas, selling out within minutes. Back by popular demand, Ninja’s second personalised merchandise collection with Adidas Originals launching in October of this year: Chase the Spark, has already gained significant popularity amongst his fans and is projected to sell out even faster. Similarly, E-sports expert Juggernaut, whose team worked with Gucci on the release of a limited edition watch; priced at $1,620, sold out entirely and is amongst one of the most sought after pieces for E-sport aficionados. 

Image Credit: Adidas. In Image, The infamous Adidas Donovan Mitchell x Ninja Hoodie

The performance of these collections is nothing short of magic, and is reinforced by the fascinating concept of simplified consumer psychology. With it’s foundations in signalling theory, a notion developed by Economist Micheal Spence, members of an audience are likely to feel “more connected to a product, an organisation and one another through explicit association or signals” such as wearing merchandise belonging to a certain game, gaming community and influencer fan base. 

This enclothed cognition; a term used to describe “the systematic influence that clothes have on the wearer’s psychological processes” studied by Hajo Adam and Adam D.Galinsky in the Journal of Experimental Social Psychology, found similar findings. Those who wore attire which is closely associated within the nature of a particular activity, such as wearing lab coats to perform tasks commonly associated with attentiveness and carefulness, found an increase in selective and sustained attention spans in their trial subjects. With gamers evolving to now break stereotypes of gamer attire and “what a gamer should look like,” fan-themed customised apparel bridges the gap between the creator and their online community like never before. 

At ICON, we’ve worked with forward-thinking brands and creators alike, to create bespoke, sustainability driven, custom made apparel that lasts for the people we value the most: our community. 

Keen to get your first collection of personalised merchandise underway?  Click here for an instant quote or contact our team for a more in-depth review into how we can take you from design to delivery in less than 14 days!

How would you like to get your hands on a limited edition geometric t-shirt designed by Made Up and printed by ICON Printing?


Screen printing is just one of many services we offer. As well as t-shirts, the screen printing process is also ideal for producing personalised hoodies and tote bags. But how exactly does it work?

As the name suggests, an important part of this particular process is the screen itself. This is basically a polyester woven mesh that is stretched over an aluminium frame. During a pre-press process, a stencil of your artwork will be made by printing the design onto a sheet of clear film and placing it over the top of the screen, which will be coated with an emulsion or film. The screen is then exposed and cleaned. When this is done, an open area of mesh in the shape of your design will be left on the screen, while the surrounding areas of negative space will be blocked out by the remaining emulsion.

screen printing, screen

Above: An exposed screen in the press, ready for the next stage of printing

Ink is then pulled across the entire screen using a squeegee. The fine mesh of the screen allows the ink to pass freely through the open areas of the stencil and onto the garment beneath, and the emulsion successfully prevents any excess from getting through.

Unlike other processes, such as DTG Printing which can be used for intricate full colour designs, during screen printing designs are printed one colour at a time. Each colour will require its own screen. For example, a screen printed t-shirt featuring a red, yellow and blue design will need three screens. The more colourful the design, the more screens it will need.

Before any printing takes place, it’s important that you prepare your artwork by separating it into different coloured layers. When setting up the press, we will add registration marks to the screens to ensure the colours remain in the right place and the design is aligned properly during printing. If you’d like your design to be printed onto a coloured garment then an initial base layer will be required to ensure the rest of the colours remain bright.

screen printing, inks

Above: Inks are carefully mixed to match the colours of your design

We can print up to 10 colours per item and have a number of different inks at our disposal. We are also able to match Pantone PMS colours, so your design will look as vibrant printed as it does on the screen.

We offer a variety of screen printing methods, each of which yield very different results. For example, there is halftone printing, which enables single or multiple coloured designs to be printed in gradients. There is also discharge ink printing, which replaces the colour of the fabric itself with another of your choosing.

If you’d like to find out more, please visit our page about screen printing. Here you will also find some pointers on preparing your artwork for print, as well as a full breakdown of our prices. If you have any other questions about the process, please don’t hesitate to get in touch.

Out of Print “celebrates the world’s great stories through fashion.” Each t-shirt or printed tote bag features the covers of classic novels from around the world.

Many of these designs are from old, out of print editions of books, which makes the artwork even more special. A simple concept, perfectly executed. Out of Print work closely with artists, authors and publishers to license the artwork that ends up on their tees and totes. Their attention to detail knows no bounds – as each garment is specially treated, so they feel soft and worn like a well-read book!

out of print clothing

Not only are Out Of Print giving old book cover artwork a new lease of life, but each purchase also contributes to a fantastic charitable cause. Out Of Print acknowledge that many parts of the world don not have access to books at all. So, for each printed t-shirt or tote bag sold; a book is donated to a community in need through Books for Africa. We always think it’s great when people do creative things for a good cause – and this concept by Out Of Print has more than one good cause going for it!

out of print clothing

So buy a t-shirt, help get books to people in need, and wear your book geekiness proudly!

Icon Printing are a screen printing t-shirt supplier based in Shoreditch. For more an instant quote, please visit our website. Call on: 0207 183 8431

We print all sorts on to all kinds of garments. But our number one printed garment, without a doubt, is the good ol’ printed tee. And we’ve seen a fair range of designs appear in our Icon Printing inbox!


icon printing

You’ll need to find out the maximum print dimensions for the print method you have in mind. For example, our standard direct to garment printing and screen printing dimensions are 350mm wide x 450mm high. This area will vary depending on the printing company, as most can not go overly close to seems or hems. We also have oversized screens and “all-over” printing available.

2. What are your turnaround times?

Some places can pop a few t-shirts out in a day, others need a few days to process your order. If you’re pushed for time, then this will be a top priority question for you. Here, most jobs are turned around in 4 to 7 working days, but we’re also able to work to an express turnaround that comes at a slightly higher charge.

3. Do you have a minimum order?

This will vary depending on what print process you’re after. T-shirt screen printing will always come with a minimum order quantity, due to the screen set up. Our minimum order for screen printing is 20 items, and for all other print processes (direct to garment, embroidery and transfer printing) our minimum order is 10 units of the same design. We are able to print a direct to garment sample, this sample cost is then refunded once you place a higher order.

4. Are there any hidden fees?

Be aware of illusive set-up charges. Screen Printing will always come with set-up cost – which we are very honest about right from the beginning. However, the great thing about direct to garment t-shirt printing, is that there are no set up costs. Another thing to watch out for, are charges that apply to tweaks made to your artwork file. We don’t charge for a slight amend to your artwork file, but some print companies will charge for anything from a text font change to a digital logo colour amendment.

5. Do you offer an artworking service?

Most print places offer an artworking service. What you get for your money for the work carried out can vary quite considerably. Some places will charge £50 an hour to work on your file – so watch out, you may get stung. We don’t charge for small changes – the only time we do charge is when a digital file is created from scratch, for which we charge a flat-rate of £14.95.

6. Do I get a visual proof of my order before my job goes to print?

Before you place your order, check to see if you get a visual proof or “mock-up” of your design on a t-shirt template, so you can double check print proportions and placement. Some places may charge for this service, we don’t however.

7. What digital file types do you accept?

This is an important one! Printers can often accept most file types as long as they are a decent size and hi-resolution, so 300dpi. We prefer .png files (click here to find out how to save your artwork as a .png file) and for Direct to Garment printing, and vector based artwork for tshirt screen printing and polo shirt embroidery.

8. What are your delivery costs?

Our standard delivery UK wide is £9.95. You will need to inquire if you require your printed garments to be sent overseas. Extra costs will occur if you require express or next day delivery. We are able to deliver pre-9am, pre-12 and also on Saturdays.

9. Are you able to match specific colours?

When digital direct to garment printing we are not able to match colours exactly. However, we are with screen printing, so if you have a specific PANTONE colour in mind, do let us know. This will be standard practice across all t-shirt printers london.

10. How do I care for my printed garments?

If you have any queries regarding care of your garments remember to double check with the printers. Each different print technique requires slightly different wash and iron care. The most durable print type is screen printing, the least durable is transfer printing – so bare this in mind.

Icon Printing are based in Shoreditch, London and are t-shirt direct to garment and t-shirt screen printing specialists. For more an instant quote, please visit our website. You can email us at:, or call on: 0207 183 8431


T-shirt Transfer printing is one of four customisation techniques we offer here at Icon Printing. This print method suits some end requirements more than others, but what is impressive – is the range of effects and finishes that are available. Almost any kind of print effect (from colour to texture) is achievable on most fabric types.


Okay, so it may not actually be t-shirt weather right now, but we just can’t help ourselves! We’ve come up with our ultimate top five favourite festive printed t-shirts of 2012…

The Comedy Tee (see above)

This is a famous quote from the film Home Alone 2. Kevin is seen lip-syncing “Merry Christmas, ya filthy animal…” – which is originally from the 1938 classic gangster film, Angels with Dirty Faces. This makes pretty awesome text for t-shirt artwork – all of us at Icon Printing would rock this design…

Available here.


There are a few ways to reduce the cost of running a marketing or promotional event without effecting your image. Getting promotional t-shirts and garments printed is probably one of the easier requirements to source. We specialise in creating promotional clothing for events, but we’ve also put together a list of ideas to help reduce the cost of putting on an event.