Who to follow on the UK streetwear scene
America might be seen as the biggest and best place for streetwear in the world, but the UK streetwear scene is thriving (along with other areas of homegrown fashion) and some might say it’s just as influential as its transatlantic counterpart.
It’s clear from streetwear brands like Trapstar and movements like Wavey Garms that the UK has always proudly done things its own way, and its diverse range of influencers reflect that. To give you the lowdown – and source some urban fashion inspiration – we’ve rounded up ten of the most influential figures in the UK streetwear scene right now.
As one half of the legendary London vintage resellers and fashion designers Wavey Garms, when she’s not working in the Wavey Garms shop in Peckham, Rhiannon is a freelance fashion stylist whose worked with some of the biggest names in fashion and music, like Nike, Reebok, Dizzie Rascal and The Face Magazine.
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Since my early teens I have been obsessed with Italian designer brands. I used to save up my birthday and Christmas money to buy designer clothes from Peppermint in Peckham. Who remembers it? In my early twenties I started collecting designer clothes and at 26 I opened up a vintage designer / streetwear store, coincidently in Peckham, alongside my brother. Thank you for featuring me in these gorgeous boots @farfetch, I can’t tell you how honoured I feel 🍀 Photography by @_lorenzogarrido
One of the founders of long running high end street wear resellers Dukes Cupboard, Milo is always on the hunt for the most obscure streetwear items. And when he’s not posting his latest Burberry themed fits, he posts pics of some incredible vintage market finds up on his TL.
Juice Gee, aka Jess Gavigan, is one of London’s top fashion entrepreneurs, with her fingers in a lot of fashion based pies. Most notably the unisex content creation consultancy Unisex Mode, and the female based trainer store Small Feet Big Kicks.
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If you haven’t seen Lucien as the face of Palace Skateboards, then you might have seen him on the cover of Skepta’s latest album. And if you didn’t catch him there, then maybe you saw the skater/model fronting Virgil Abloh’s iconic and game changing first Louis Vuitton show. In terms of London fashion influencers, Lucien is right there at the top.
Ella Dror, founded Ella Dror PR with her mate Ashley Smith in 2011, with the aim of providing practical fashion industry guidance to a select group of innovative designers, with a client list heavy on rising stars and next big-things. With clients as varied as Nasir Mazhar, Astrid Andersen and Swatch, she’s always has her fingers on the pulse when it comes to streetwear.
Gully Guy Leo
At only 16 years of age and with over 700k Instagram followers, Gully Guy Leo is one of the youngest and yet most popular influencers, not just in streetwear, but in the whole of the UK. With his trademark poses, perfectly curated and incredibly rare fits, and the fact that he counts Virgil Abloh and Tyler, The Creator as among his mates, he’s probably one of the coolest teenagers in the world right now.
Another teenager is next up on our list: Cea.Ras, aka Ceara Maya, is a 19 year old model and streetwear influencer, born and raised in north London. Her love of men’s streetwear gives her a strong tomboy style that sets her apart from most female models her age.
If you’re really into streetwear, then Trapstar London as a brand will be pretty familiar to you, and the creator of that brand, known as Mikey Trapstar, should be too. With his clothes spotted on A list celebrities like Rihanna, The Weeknd, Rita Ora and A$ap Rocky, Mikey is London based but already global in terms of his reach and appeal.
One of the few people on this list not based in London, the proudly Mancunian Ste Wing, a stylist, barber, creative consultant and visual designer, represents the best of what the north of England has to offer in terms of streetwear influencers.
Gary Aspden may be more camera shy than many others on this list, but that doesn’t make him any less influential in terms of streetwear. He calls himself a ‘brand expert’, specializing in ‘creating connections between brands and popular culture’. As the man behind the launch of huge projects like Adidas Originals and Y-3, you can see just why he’s so well respected in the streetwear game.
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