How WeWork works it

Are you wondering how t-shirts could be of use to your team and/or company? Here’s how a global coworking company uses t-shirts to build their brand.

Wework was founded eight years ago and has grown into an internationally-known company in a short time. One of the things we admire about them is how well they’ve built their brand around a sense of community.

Coworking spaces are often started as a way to connect entrepreneurs with one another and create a supportive network for new- and small businesses.

As part of their new member strategy, when anyone joins a coworking or office space they’re given a Wework shirt, like these Creator tees we screen print for them. If the t-shirts  get worn out and about with pride – it can only add to the growth and promotion of the business.

But really (and this is why we love it) it’s a great way to welcome in new members – and a neat way to show you’re part of the community.

Printing t-shirts for your start up or tech company? At ICON Printing we offer fast turnaround printing with an extensive catalogue and our expert team are always happy to help with any design queries. Get a quote in 2 minutes online.